Senior Product Marketing Manager

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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12twenty

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

☁️ SaaS

📚 Education

🎯 Recruiter

SaaS • Education • Recruitment

12twenty is a data-driven, university-first career services and recruiting SaaS platform that connects universities, students and alumni with employers to streamline early-career hiring and career support. It offers modular products for university career centers, alumni relations, institutional research, and employers — including outcome data analytics, experiential learning management, employer relationship management, talent acquisition, virtual events, and recruiting intelligence — to improve student engagement, track outcomes, and source diverse early-career talent.

📋 Description

• Own product marketing for a dedicated line of business • Build product knowledge and develop positioning and value propositions • Translate product capabilities into benefits for ICPs, personas, and use cases • Develop go-to-market messaging and own launch plans and calendars • Coordinate launch readiness, enablement, customer communications, and success metrics • Evaluate post-launch performance using customer feedback, adoption signals, and sales findings • Create and maintain sales enablement materials such as sales guides, decks, battlecards, use cases, objection handling, and competitive talking points • Partner with Sales and BDRs to improve buyer conversations • Deliver product-value training to Sales and customer-facing teams • Equip Customer Success to communicate new capabilities and their value • Conduct customer and buyer interviews, review sales conversations, and lead win/loss research • Refine ICPs, personas, and priority use cases based on evidence • Monitor competitors and market developments • Bring customer and market insights into product planning, positioning, and launch decisions • Collaborate with Product, Sales, Customer Success, and Marketing

🎯 Requirements

• 5+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech • Proven track record of developing value propositions, launching products, and enabling sales • Ability to learn complex products and explain their value clearly • Ability to influence cross-functional partners and move work forward • Ability to use customer research and performance data to make decisions, test assumptions, and adjust approach • Ability to build launch plans, write sales guides, and deliver training sessions • Ability to bring structure to ambiguity and prioritize high-impact work

🏖️ Benefits

• Medical, dental, and vision benefits • 401(k) • Paid time off • Generous PTO policy • Regular team happy hours and activities • Remote work flexibility • Equity for US employees • Stock options • Competitive salary