Senior Staff Performance Marketing Manager

🔥 14 hours ago

🌐 United States, Canada – Remote

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💵 $157k - $228k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 1%

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Logo of 1Password

1Password

501 - 1000 employees

Founded 2009

🔒 Cybersecurity

☁️ SaaS

⚡ Productivity

💰 $620M Series C on 2022-01

Cybersecurity • SaaS • Productivity

1Password is a leading password management and cybersecurity company that offers solutions for both individual and business customers to securely store and manage passwords, secrets, and sensitive information. With features like extended access management (XAM), 1Password empowers users to manage access to every application and web account, ensuring security across all devices with alerts for possible breaches. Trusted by over 150,000 businesses, 1Password provides comprehensive security solutions that enhance productivity by enabling easy and secure sharing of credentials and managing permissions, while maintaining high visibility and control. Their services cater to enterprises and families, providing protection from bad actors in today's SaaS-centric hybrid work environment.

📋 Description

• Lead the multi-channel paid B2B strategy supporting 1Password’s sales-led growth motion • Own the B2B performance marketing and demand generation strategy aligned with pipeline and revenue objectives • Develop annual and quarterly roadmaps based on business goals, audience insights, performance trends, and experimentation results • Manage paid channels and platforms end to end, including strategy, execution, optimization, reporting, and continuous improvement • Evaluate ROI, marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy • Monitor leads, MQLs, conversion rates, CPL, downstream pipeline, opportunity volume, and revenue influence • Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages • Translate experiment results into scaled programs and clear recommendations • Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality and campaign performance • Share actionable performance insights • Help reach enterprise and mid-market audiences and convert marketing investment into qualified pipeline and revenue • Report to the Director of Performance Marketing

🎯 Requirements

• 8+ years of experience in performance marketing, demand generation, or growth marketing • Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels • Experience supporting a sales-led growth motion and connecting marketing activity to MQLs, SQLs, pipeline, and revenue • Track record of driving measurable pipeline and revenue impact through paid B2B programs • Strong analytical skills and ability to make thoughtful decisions using incomplete or imperfect data • Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams • Experience marketing complex technical products to developers, IT professionals, or other technical decision-makers • Experience in cybersecurity or familiarity with AI tools and automated workflows is a plus • Must live in and be legally authorized to work in the United States or Canada • 1Password does not offer work authorization, relocation assistance, or sponsorship/transferring of a visa • Successful applicants must complete a background check

🏖️ Benefits

• Health benefits • Dental benefits • 401k / retirement matching program • RRSP for Canada-based employees • Generous paid time off (PTO) • Equity grant / RSU program for most employees • Incentive programs, where applicable • Maternity and parental leave top-up programs • Free 1Password account • Paid volunteer days • Peer-to-peer recognition through Bonusly • Remote-first work environment • Travel for in-person engagement, including offsites, team meetings, and customer/industry events • Accommodation available upon request during recruitment • AI tools may be used responsibly during the application process, except during live interviews

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