321 The Agency
11 - 50 employees
📣 Marketing
📱 Media
Marketing • Media
321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.
Salesforce Administrator – Strategist
🔥 1 minute ago
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321 The Agency
11 - 50 employees
📣 Marketing
📱 Media
Marketing • Media
321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.
📋 Description
• Configure and maintain Salesforce objects, fields, record types, page layouts, validation rules, profiles, permission sets, and user access • Build and optimize Salesforce Flows, approval processes, notifications, and platform automations • Manage onboarding, permissions, role hierarchies, security settings, and access controls • Monitor performance, troubleshoot issues, and identify system improvements • Support releases, sandbox testing, quality assurance, and production deployments • Develop CRM strategies, roadmaps, governance policies, operating procedures, and platform standards • Lead discovery sessions and gather, document, and translate business, functional, and technical requirements • Create process maps, data dictionaries, user stories, acceptance criteria, and training materials • Configure and manage Salesforce Marketing Cloud campaigns, journeys, audience segments, data extensions, and automations • Build and optimize email, SMS, and multichannel customer communications • Support integrations between Salesforce, Marketing Cloud, websites, lead sources, and third-party systems • Manage data imports, exports, migrations, cleansing, mapping, synchronization, and duplicate management • Create reports and dashboards and monitor data integrity across connected systems • Advise assigned clients on Salesforce best practices and strategic solutions • Conduct client training, create documentation, and provide ongoing platform support • Support GoHighLevel workflows, funnels, pipelines, forms, calendars, campaigns, and integrations when needed • Collaborate with strategists, project managers, developers, and marketing teams across multiple client accounts
🎯 Requirements
• Four or more years of hands-on Salesforce administration experience • Hands-on experience with Salesforce Marketing Cloud • Experience configuring Salesforce objects, permissions, reports, dashboards, validation rules, and automation • Experience with Salesforce Flow and current Salesforce automation practices • Experience developing CRM strategies, governance policies, and platform roadmaps • Experience gathering and documenting business, functional, and technical requirements • Strong understanding of CRM architecture, data quality, platform security, and access management • Experience with APIs, webhooks, middleware, and third-party integrations • Experience with data migrations, mapping, cleansing, and duplicate management • Understanding of email marketing, customer journeys, audience segmentation, deliverability, and marketing compliance • Strong analytical, troubleshooting, and problem-solving skills • Excellent written and verbal communication skills • Ability to manage multiple client accounts, projects, and priorities • Salesforce Administrator certification preferred • Salesforce Marketing Cloud certifications preferred • Experience administering or implementing GoHighLevel preferred • Experience with Sales Cloud, Service Cloud, Experience Cloud, or other Salesforce products preferred • Experience in an agency, consulting, or multi-client environment preferred • Experience supporting Salesforce migrations, system redesigns, and large-scale data projects preferred • Familiarity with HTML and CSS for email templates and landing pages preferred
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