Salesforce CRM Administrator – Strategist

🕒 August 5

🐊 Florida – Remote

🐊 Florida – Remote

💵 $50 - $75 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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321 The Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Configure and maintain Salesforce objects, fields, record types, page layouts, validation rules, profiles, permission sets, and user access • Build and optimize Salesforce Flows, approval processes, notifications, and other platform automations • Manage user onboarding, permissions, role hierarchies, security settings, and access controls • Monitor system performance, troubleshoot issues, and identify opportunities for improvement • Support Salesforce releases, sandbox testing, quality assurance, and production deployments • Evaluate new Salesforce features and recommend enhancements based on client needs • Develop CRM strategies aligned with clients' business goals • Lead discovery sessions covering workflows, challenges, reporting needs, and growth objectives • Create CRM roadmaps, governance policies, operating procedures, and platform standards • Gather and document business, functional, and technical requirements • Translate business requirements into scalable Salesforce solutions • Develop process maps, data dictionaries, user stories, acceptance criteria, and training materials • Establish standards for data entry, naming conventions, permissions, integrations, automation, and change management • Configure and manage Salesforce Marketing Cloud campaigns, customer journeys, audience segments, data extensions, and automations • Build and optimize email, SMS, and multichannel customer communications • Support integrations between Salesforce CRM, Marketing Cloud, websites, lead sources, and third-party systems • Monitor campaign performance, deliverability, customer engagement, and conversions • Manage Salesforce integrations using native connectors, APIs, middleware, and webhooks • Support data imports, exports, migrations, cleansing, mapping, and synchronization • Maintain data quality through duplicate management, validation rules, normalization, and routine audits • Create reports and dashboards providing actionable business insights • Serve as a Salesforce subject matter expert and strategic advisor for assigned client accounts • Conduct client training sessions and create user documentation • Provide ongoing platform support, troubleshooting, and strategic recommendations • Collaborate with client strategists, project managers, developers, and marketing teams across multiple accounts • Support GoHighLevel workflows, funnels, pipelines, forms, calendars, campaigns, and integrations when needed • Help clients connect GoHighLevel with Salesforce and other sales or marketing systems • Assist with CRM evaluations and migration projects involving Salesforce and GoHighLevel • Report to the SVP of Strategy and collaborate with client strategists, project managers, developers, and other team members

🎯 Requirements

• Four or more years of hands-on Salesforce administration experience • Hands-on experience with Salesforce Marketing Cloud • Experience configuring Salesforce objects, permissions, reports, dashboards, validation rules, and automation • Experience with Salesforce Flow and current Salesforce automation practices • Experience developing CRM strategies, governance policies, and platform roadmaps • Experience gathering and documenting business, functional, and technical requirements • Strong understanding of CRM architecture, data quality, platform security, and access management • Experience with APIs, webhooks, middleware, and third-party integrations • Experience with data migrations, mapping, cleansing, and duplicate management • Understanding of email marketing, customer journeys, audience segmentation, deliverability, and marketing compliance • Strong analytical, troubleshooting, and problem-solving skills • Excellent written and verbal communication skills • Ability to manage multiple client accounts, projects, and priorities • Detail-oriented approach with a passion for process improvement and system efficiency • Salesforce Administrator certification preferred • Salesforce Marketing Cloud certifications preferred • Experience administering or implementing GoHighLevel preferred • Experience with Sales Cloud, Service Cloud, Experience Cloud, or other Salesforce products preferred • Experience working in an agency, consulting, or multi-client environment preferred • Experience supporting Salesforce migrations, system redesigns, and large-scale data projects preferred • Familiarity with HTML and CSS for email templates and landing pages preferred