Global VP Marketing

🕒 September 18

🌐 Canada, United States, +2 more countries – Remote

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⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 11%

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Logo of 360Learning

360Learning

201 - 500 employees

Founded 2013

📚 Education

⚡ Productivity

☁️ SaaS

💰 $200M Private Equity Round on 2021-10

Education • Productivity • SaaS

360Learning is a company that provides an online learning platform designed to facilitate collaborative learning in organizations. Their platform focuses on empowering L&D professionals to drive culture and learning initiatives through the use of social and collaborative tools. 360Learning aims to improve employee engagement and productivity by promoting a learning culture.

📋 Description

• Own the global Marketing strategy and organization • Sharpen company positioning in a rapidly changing market • Strengthen brand and category leadership • Build a high-performing Marketing engine translating market opportunity into sustainable revenue growth • Partner with Sales, Product and Customer teams on go-to-market strategy across key markets, particularly North America • Align Product Marketing, Brand & Content, and Demand Generation around shared business outcomes • Drive market awareness, positioning, pipeline creation, conversion and revenue impact • Understand the company’s culture, marketing strategy, positioning, organization, processes and performance management within the first month • Build a diagnostic and identify improvement opportunities • Build an 18-month roadmap for the Marketing team within three months • Validate the messaging framework and content strategy • Own analyst relationships and build relationships with top clients • Lead strategic company projects within 12 months • Own and lead renaming/rebranding and repositioning decisions • Transform demand generation from demand capture to demand creation • Support revenue in scaling outbound to 50% of pipeline creation • Report directly to CEO Benjamin Marchal • Progressively grow into a broader CMO-level mandate

🎯 Requirements

• 10+ years of experience in B2B SaaS marketing • Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms would be a plus, but not required • Mastery of at least 3 of the following functions: product marketing, demand generation, content marketing, brand • Outstanding communication skills; expected to be vocal in the market • Servant leadership style to lead a team of 20+ • Experience in rebranding / renaming is a plus • Fluent English (US/UK) • Enthusiasm for the company’s working environment and culture • Proven VP/SVP-level marketing leadership experience in a high-growth environment

🏖️ Benefits

• Base salary, variable incentive pay, and company equity • Comprehensive health insurance starting your first day of employment • RRSP contribution matching • Generous parental leave • Professional development opportunities through the company’s own platform • Unlimited days of annual PTO • 5 days of sick leave • Holiday time in accordance with the Ontario Holiday Calendar • Remote-first organization • Flexible work hours • Employee resource groups for Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity

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