Growth Marketing Manager – Direct Response

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🕒 May 30

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4Media Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

Marketing • eCommerce

BAD Marketing is a bold and disruptive marketing agency focused on revolutionizing digital marketing through innovative growth strategies. Partnered with Hemon and 4Media, BAD Marketing specializes in scaling brands by creating high-quality content, optimizing conversions, and leveraging platforms like Amazon. They excel in paid advertising, email marketing, content creation, strategic offer crafting, and comprehensive funnel building to drive client growth and success. The company prides itself on its commitment to transparency, data-driven insights, and customer-centric service, aiming to redefine the standard agency model by prioritizing current clients' success over acquiring new ones.

📋 Description

• Own growth across a pod of 5-8 clients in our direct response/info marketing division. • Lead a cross-functional team - managing a media buyer, copywriter, and PM. • Set the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs. • Review performance across accounts and handle judgment calls that require strategic thinking. • Lead client calls with a clear agenda, performance context, and recommendations. • Ensure every client has documented goals and specific KPIs.

🎯 Requirements

• 5+ years in a marketing role - ideally in direct response, info/coaching, or performance marketing environments where you've owned client outcomes, not just deliverables • Demonstrated experience managing a team - this isn't your first time being responsible for other people's performance • Cross-discipline marketing competency: you don't need to be the best media buyer, copywriter, or funnel builder in the room, but you need to know what good looks like across all of them. • Experience with offer strategy and positioning - pricing, packaging, and understanding what makes an offer convert in the info/coaching space • Clear written and verbal communication - you adapt how you communicate based on who you're talking to. • Experience working in async-first environments • You use AI tools where they actually help - data analysis, research, consolidation - and you understand where they don't.

🏖️ Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only) • PTO • Paid US Holidays • Opportunities for professional development and advancement within the organization. • A collaborative and innovative work environment with a focus on creativity and results.