Senior Digital Marketing Specialist

🕒 July 10

🇺🇸 United States – Remote

💵 $113.2k - $166k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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6sense

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 $200M Series E on 2022-01

Consulting • Logistics • Artificial Intelligence

6sense is a company specializing in Revenue AI™ solutions, particularly for B2B marketing and sales. The company offers a platform that identifies potential buyers who are ready to purchase, crafts personalized messages to engage them, and automatically qualifies and books meetings. 6sense uses advanced AI to predict buying stages, enrich contact and account data, and uncover buyer intent. Their platform integrates with existing technology investments and supports operations like account intelligence, audience building, and orchestration workflows. 6sense aims to improve marketing efficiency, increase pipeline, and boost revenue growth by revealing hidden buying signals and providing relevant data insights.

📋 Description

• Drive performance across paid digital channels, including SEM, display, and social advertising • Ensure spend is directed toward its greatest impact • Collaborate with the digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting • Reach the right accounts and buyers with the right message • Measure and report full-funnel performance from awareness and engagement through pipeline and revenue impact • Translate performance results into clear, actionable stakeholder insights • Collaborate with product marketing, field marketing, and demand generation teams • Deliver integrated campaigns across paid digital channels • Apply account tiering and ABM approaches to digital spend • Adjust budget, targeting, and prioritization based on account tier • Develop and run structured tests across creative, targeting, channels, and bidding strategies • Resolve performance issues and recommend broader digital strategy improvements • Track market trends and identify emerging channels, tools, and tactics • Manage SEM, display, and social channel budgets to maximize ROI and pipeline contribution

🎯 Requirements

• Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree • Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agency • Experience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomes • Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritization • Track record of building and running experimentation frameworks to drive continuous improvement in paid digital performance • Familiarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providers • Full understanding of digital marketing within a B2B SaaS environment • Proficiency in SEM, display, and social advertising platforms • Ability to evaluate performance data and select appropriate optimization methods, techniques, and tactics

🏖️ Benefits

• Bonus program or commission plan • Stock options if approved by 6sense’s board • Generous health insurance coverage • Life insurance • Disability insurance • 401K employer matching program • Paid holidays • Quarterly self-care days off • Paid time off (PTO) • Paid parental leave • Equipment and support for working and connecting with teams • Learning and development initiatives • Access to LinkedIn Learning • Quarterly wellness education sessions • Wellness days • ERG-hosted events