Senior Performance Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $113.2k - $166k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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6sense

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

🤖 Artificial Intelligence

🤝 B2B

💰 $200M Series E on 2022-01

Artificial Intelligence • B2B • Marketing

6sense is a company specializing in Revenue AI™ solutions, particularly for B2B marketing and sales. The company offers a platform that identifies potential buyers who are ready to purchase, crafts personalized messages to engage them, and automatically qualifies and books meetings. 6sense uses advanced AI to predict buying stages, enrich contact and account data, and uncover buyer intent. Their platform integrates with existing technology investments and supports operations like account intelligence, audience building, and orchestration workflows. 6sense aims to improve marketing efficiency, increase pipeline, and boost revenue growth by revealing hidden buying signals and providing relevant data insights.

📋 Description

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms. • Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand. • Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance. • Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact. • Oversee both direct spend and third-party vendor investments. • Run always-on paid media programs that create continuous demand generation. • Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives. • Design and execute sophisticated audience targeting strategies. • Build and optimize account-based marketing programs for priority accounts. • Develop retargeting programs that support long B2B buying cycles and keep prospects engaged. • Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks. • Monitor results regularly and proactively identify and address performance gaps. • Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies. • Continuously evaluate new opportunities to improve performance and expand reach. • Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences. • Drive testing and optimization initiatives based on performance data and user behavior insights. • Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features. • Understand when to rely on automation and when manual intervention is required. • Manage agencies, contractors, freelancers, and platform representatives. • Establish clear expectations, accountability measures, and performance standards. • Monitor market trends, competitive activity, and emerging channel opportunities. • Use insights to strengthen targeting, messaging, and overall paid media strategy. • Deliver clear, data-driven reporting to senior stakeholders and executive leadership. • Serve as the subject matter expert for paid media performance and strategy. • Represent paid media insights in customer, prospect, and executive conversations as needed.

🎯 Requirements

• 7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale. • Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance. • Deep hands-on expertise across two or more of the following: • Google Ads (Search, Display, YouTube) • LinkedIn Ads • Meta • Programmatic Display • CTV/OTT • Experience managing and optimizing six- or seven-figure annual paid media budgets. • Strong account-based marketing (ABM) experience. • Experience using platforms such as 6sense. • Strong analytical and reporting capabilities, including experience with: • Salesforce • Tableau • Dreamdata • Looker • Google Analytics • Comparable reporting and attribution platforms • Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks. • Experience managing agencies, vendors, and external partners. • Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce. • Ability to build reporting, analyze results, and generate actionable insights independently.

🏖️ Benefits

• Health insurance • Life and disability insurance • 401K employer matching program • Paid holidays • Self-care days • Paid time off (PTO)