Senior User Researcher

🕒 June 8

🇺🇸 United States – Remote

💵 $135k - $160k / year

⏰ Full Time

🟠 Senior

🔬 UX Researcher

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A Place for Mom

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🏪 Marketplace

👥 B2C

Marketplace • B2C

A Place for Mom is a U. S. -based senior care referral and marketplace that helps families find, compare, and arrange senior living and home care options, including assisted living, memory care, independent living, nursing homes, and home care providers. The company connects families with local senior living advisors, publishes guides, reviews and awards, and offers tools like cost calculators and personalized recommendations. Its service is free to families and is funded by participating senior living communities and home care providers.

📋 Description

• Independently own generative and evaluative research across Consumer and Provider experiences, helping teams understand APFM's two core customers: families navigating care decisions and providers growing their businesses while delivering care. • Shape and maintain a practical research plan tied to product strategy, design priorities, marketplace questions, and leadership decisions. • Plan and run interviews, usability studies, concept tests, journey research, surveys, diary or longitudinal studies when appropriate, and lightweight mixed-method studies. • Help teams understand families navigating senior care decisions and providers managing lead quality, engagement, and conversion. • Synthesize findings into crisp, decision-oriented artifacts that influence roadmap, product and user experience direction, service design, and product strategy, connecting research to the broader care placement journey where family needs, provider needs, advisor workflows, AI capabilities, and business outcomes intersect. • Partner with Product, Design, Analytics, Engineering, Marketing, Operations, Sales, and customer-facing teams to connect qualitative insight with behavioral, funnel, marketplace, and business data. • Identify cross-squad patterns, unmet needs, trust gaps, high-risk assumptions, and experience risks before they become delivery problems. • Facilitate conversations that help teams align on what we know, what we need to learn, and what decisions should change. • Contribute to repeatable research practices so teams can learn faster without lowering the quality bar. • Use and improve lightweight rituals, templates, participant pipelines, and insight repositories that make Consumer and Provider insight easier to reuse. • Partner with designers and product managers on practical research planning, method selection, and evidence-backed decisions. • Model strong research craft and help teams choose the right level of rigor for the question, from rapid directional learning to deeper strategic research. • Experiment with AI-assisted workflows to accelerate research planning, desk research, transcript review, synthesis, pattern detection, and insight sharing. • Help APFM evaluate AI-enabled product experiences for trust, usefulness, clarity, safety, adoption, and edge cases in moments where families and providers need confidence. • Share what you are learning with Product, Design, Analytics, Engineering, Marketing, Operations, Sales, and research partners so the team gets better together.

🎯 Requirements

• 5+ years of user research, UX research, product research, design research, or mixed-methods research experience. • Strong command of qualitative research methods, including interviewing, usability testing, synthesis, and insight storytelling. • Experience influencing product strategy and design direction through research. • Ability to operate in ambiguity and prioritize research efforts against business, product, customer, and marketplace needs. • Experience pairing qualitative research with analytics, experimentation, surveys, funnel data, or operational data. • Demonstrated curiosity and hands-on experimentation with AI tools in the research or product development process. • Ability to explain not just what you learned, but how your methods, evidence, constraints, and judgment shaped product decisions. • Strong facilitation and communication skills with designers, product managers, engineers, analysts, marketers, operators, sales partners, and senior stakeholders. • Experience in marketplaces, healthcare, senior care, consumer decision journeys, B2B workflows, provider experiences, or high-trust service experiences is a plus. • Bonus: examples of research artifacts, passion projects, prototypes, side projects, or AI-assisted experiments that show how you think, learn, and make evidence useful.

🏖️ Benefits

• 401(k) plus match • Dental insurance • Health insurance • Vision Insurance • Paid Time Off