Senior Analyst, DTC Analytics

🔥 13 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟠 Senior

🧐 Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AAA Life Insurance Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1969

⚕️ Healthcare Insurance

💸 Finance

🛡️ Insurance

Healthcare Insurance • Finance • Insurance

AAA Life Insurance Company is a provider of various life insurance products, including Term Life Insurance, Whole Life Insurance, Universal Life Insurance, and Accident Insurance. They also offer annuities and a range of resources to help customers understand their insurance needs. With a focus on customer support and education, AAA Life Insurance Company aims to simplify the process of obtaining life insurance and offer tailored solutions to protect the financial future of individuals and their families.

📋 Description

• Deliver standardized recurring DSU and SISU sales performance reporting • Create reporting views by team, campaign, lead source, agent, time period, and operational segment • Identify performance variances versus plan, trends, and expectations, and summarize key drivers • Analyze call drivers, inbound and outbound activity, disposition outcomes, response patterns, and customer engagement trends • Diagnose operational bottlenecks, follow-up gaps, workload patterns, and productivity opportunities with DSU/SISU leaders • Provide recurring and ad hoc analytics connecting call center activity to sales outcomes and conversion efficiency • Evaluate campaign performance across the lead-to-sale funnel • Compare campaign and lead-source performance and recommend campaign optimization and sales follow-up strategies • Build, maintain, and enhance dashboards for DSU and SISU leadership using approved reporting and visualization tools • Provide daily, weekly, monthly, and campaign-level performance visibility • Serve as the central analytics point of contact for DSU/SISU contact center analytics needs • Coordinate with Distribution Analytics, data engineering, marketing, sales operations, and channel leaders • Translate stakeholder questions into structured analyses and communicate practical findings • Validate data sources, definitions, and calculations • Document metric definitions, reporting assumptions, and dashboard logic • Recommend improvements to reporting, analytics processes, and data capture practices

🎯 Requirements

• Bachelor’s degree in data science, Actuarial Science, Analytics, Marketing, Business, Finance, or related field • 3–7 years of data analytics, business analytics, sales analytics, actuarial, or related experience, focused on insurance, contact center, or distribution analytics • Solid understanding of sales funnels, lead management, campaign measurement, distribution channels, and operational KPIs • Proficiency in data visualization tools such as Power BI or Tableau • Advanced Excel capabilities • Strong analytical skills in sales performance analysis, contact center metrics, funnel analytics, and trend analysis • Ability to convert operational data into concise recommendations • Strong communication skills for technical and non-technical audiences • Commitment to data integrity, consistency, and documentation • Ability to manage recurring reporting routines and ad hoc business questions • AAA Life Insurance Company does not offer immigration sponsorship; applicants must not currently require or potentially require employer-sponsored immigration support • Preferred: experience supporting contact center, telephone sales, distribution, sales operations, or performance management teams • Preferred: familiarity with CRM systems, lead management platforms, call center reporting, sales funnel tracking, and campaign performance measurement • Preferred: experience developing dashboards and recurring KPI reporting for leadership audiences • Preferred: strong project management and organizational skills • Preferred: experience collaborating with marketing, sales, data engineering, operations, and analytics teams

🏖️ Benefits

• Remote work arrangement • Equal employment opportunity commitment • Reasonable accommodation for otherwise qualified applicants