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Public Relations Specialist

🔥 31 minutes ago

🏄 California – Remote

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💵 $101.2k - $126.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎙️ Public Relations (PR)

👻 Ghost score 0%

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Logo of AACN (American Association of Critical-Care Nurses)

AACN (American Association of Critical-Care Nurses)

51 - 200 employees

Founded 1969

🏥 Healthcare

📚 Education

⚕️ Healthcare Insurance

Healthcare • Education • Healthcare Insurance

AACN (American Association of Critical-Care Nurses) is a professional organization dedicated to advancing the field of acute and critical care nursing through education, certification, and the promotion of best practices. They offer resources such as online courses, webinars, and publications aimed at enhancing the skills and knowledge of critical care nurses. AACN also advocates for excellence in nursing practice and provides opportunities for professional development in a supportive community.

📋 Description

• Independently evaluate, develop, and manage public relations, media relations, and external communications initiatives supporting AACN's strategic priorities, advocacy efforts, products, programs, and member engagement • Develop and execute public relations and media relations initiatives aligned with organizational priorities and communication strategies • Translate organizational priorities into communication plans, messaging recommendations, media opportunities, and storytelling approaches • Advise stakeholders on public relations opportunities, media engagement, audience considerations, messaging strategies, and communication tactics • Collaborate with business partners, product owners, marketing strategists, clinical leaders, and subject matter experts to amplify initiatives, programs, products, and thought leadership • Evaluate and manage media relations activities, respond to media inquiries, and develop relationships with journalists, media outlets, and external partners • Develop and oversee press releases, media advisories, key messages, executive talking points, briefing documents, FAQs, and other public relations resources • Monitor media coverage, industry trends, public conversations, and emerging issues • Analyze media coverage, audience engagement, visibility, and other public relations performance indicators and recommend adjustments • Maintain relationships with external public relations partners, vendors, communication resources, internal stakeholders, and media contacts • Support high-visibility communications, executive leadership, crisis response, advocacy efforts, and organizational priorities • Advise the President, President-elect, and Board of Directors on media engagement and prepare briefing materials and talking points • Support onboarding and communications planning for incoming Presidents and Presidents-elect • Address media inquiries, emerging issues, and public-facing communication needs with the Director of Integrated Marketing and senior leaders • Provide communications expertise for crisis and advocacy matters and independently manage assigned workstreams • Partner with the social media team to monitor conversations, audience sentiment, emerging issues, and relevant discussions • Collaborate with marketing leaders and channel specialists on crisis, advocacy, and high-priority communications • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or an equivalent combination of education and experience • Minimum 7 years of progressive experience in public relations, media relations, corporate communications, or a related field • Demonstrated ability to independently manage complex communications initiatives and deliver high-quality results with limited supervision • Experience developing and managing public relations and communications strategies • Experience managing media relationships and evaluating media opportunities • Experience developing executive communications, messaging, talking points, briefing materials, and other communications • Experience managing crisis communications, advocacy communications, or issues management • Experience exercising independent judgment in complex communications initiatives • Advanced understanding of media relations practices, including media outreach, relationship management, story development, press materials, interview coordination, and media engagement processes • Exceptional writing and editing skills • Ability to translate organizational priorities, products, advocacy initiatives, and clinical topics into compelling stories and communications materials • Strong understanding of integrated marketing and communications principles • Experience using media monitoring, social listening, analytics, and audience insights • Strong project management, organizational, and prioritization skills • Excellent judgment, discretion, communication, and problem-solving skills • Ability to work independently with limited supervision and manage multiple projects and competing priorities

🏖️ Benefits

• 37.5-hour workweek with 3 different schedule options • Generous paid time off • Low-cost health plans for medical and mental health services • Dental insurance • Vision insurance • Company-paid life insurance • Company-paid short-term disability insurance • Retirement savings program with employer matching and additional company contribution • Alternative and flexible work arrangements to support work/life balance • People-centered culture of workplace excellence and belonging

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