Senior Manager, Growth Marketing

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🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Abacus Insights

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • SaaS • Data Management

Abacus Insights is a leader in health plan data solutions that empowers healthcare payers by providing usable and interoperable data. The company offers a comprehensive suite of data solutions designed to address complex government mandates and improve payer readiness. Abacus Insights' platform is capable of consolidating and normalizing diverse data sources into comprehensive patient records, ensuring data accuracy, and facilitating timely data updates. Their solutions support multiple use cases, including risk adjustment, clinical data exchange, cost management, and performance reporting. With a focus on technology and healthcare, Abacus Insights helps payers manage costs and improve member experiences through enhanced data management capabilities.

📋 Description

• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals. • Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans. • Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages. • Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI. • Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works. • Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs. • Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs. • Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users. • Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency. • Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility. • Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution. • Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization. • Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment. • Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals. • Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs. • Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations. • Lead, manage, and develop a small team of marketers—setting priorities, providing regular coaching and feedback, and owning their performance and professional growth. • Balance people leadership with strategic ownership and hands-on execution—staying close enough to the work to set direction, raise the bar on quality, and personally deliver high-impact campaigns.

🎯 Requirements

• 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience. • 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms. • 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager. • Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach. • Hunger to experiment with AI tools to improve processes and measurement. • Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns. • Strong strategic and analytical skills, with the ability to translate data into insights and action. • Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples. • Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment. • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

🏖️ Benefits

• Unlimited paid time off – recharge when you need it • Work from anywhere – flexibility to fit your life • Comprehensive health coverage – multiple plan options to choose from • Equity for every employee – share in our success • Growth-focused environment – your development matters here • Home office setup allowance – one-time support to get you started • Monthly cell phone allowance – stay connected with ease