Senior Growth Marketing Manager

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BetterSleep by Ipnos

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2011

🧘 Wellness

👥 B2C

Wellness • B2C

BetterSleep by Ipnos is a wellness app designed to enhance sleep quality and improve overall well-being. It offers a range of sleep-promoting features, including music, meditations, and stories supported by sleep science. The app allows users to mix various sounds like brown noise, white noise, and natural soundscapes to create personalized sleep environments. Trusted by millions worldwide, BetterSleep helps users fall asleep faster and wake up feeling refreshed, contributing to reduced stress and anxiety. It also offers a free trial and premium content for deeper relaxation and sleep improvement.

📋 Description

• You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets • You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution • You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results • You will support in making proactive investment recommendations • You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating • You will continually strive for higher volume and margins with ongoing optimization • You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions • You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation • You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment • You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas • You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.

🎯 Requirements

• BS/BA in marketing or any other relevant field preferred • 8 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment • Experience in Meta advertising and Google AdWords • Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, Sigma, or others • Data junkie and Excel wizard preferred • Collaborative, hard working, execution-oriented, eager to get results and succeed • Great grasp of numbers with love for data and analytics • Good sense of marketing, consumer interaction, usability and persuasion • Eager to stay in the loop on market trends, particularly around creative strategy • Tech-savvy; eager to incorporate AI workflows to improve efficiency • Excellent communication (oral and written), time management and organizational skills • Bonus (not mandatory but good to have): • Experience working with influencers or acting talent • Experience integrating ad accounts with Claude MCPs (or similar)

🏖️ Benefits

• Competitive salary & compensation • Excellent health, dental, and vision coverage • Retirement plan with employer matching • Commuter & lunch benefits (UberEats) • Free access to telehealth & BetterHelp services • A product loved by millions — and admired by the press • Awesome people to work with • The chance to help people live a better life, every day