Strategic Marketing Specialist – Critical Industries

🔥 4 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $100.5k - $160.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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ABB

WebsiteLinkedInAll Job Openings

10,000+ employees

⚡ Energy

🏭 Manufacturing

🔧 Hardware

💰 $545.9M Post-IPO Debt - ABB on 2023-11

Energy • Manufacturing • Hardware

ABB is a global technology and engineering company focused on electrification, industrial automation, and motion (electrical motors, drives, robotics and related systems). The company provides products, systems and services for electrification, power and automation across sectors such as buildings and infrastructure, industrial automation, marine and ports, oil & gas, and power generation, with an emphasis on energy efficiency and sustainable solutions.

📋 Description

• Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging. • Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics. • Support market intelligence regarding technology trends, customer needs, and emerging applications. • Plan, develop, and lead execution of integrated marketing campaigns. • Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives. • Develop messaging frameworks and content requirements articulating ABB’s value across the industry lifecycle. • Ensure consistent positioning across digital, events, content, and partner channels. • Collaborate with segment leaders to represent ABB within key industry organizations at regional and national levels. • Identify opportunities for speaking engagements, panels, white papers, and industry collaboration with communications. • Support priority trade events, conferences, and customer forums to strengthen ABB’s market presence. • Report to the Industries and Channel Marketing Manager / Industry and Channel Marketing Director.

🎯 Requirements

• Bachelor’s degree in business, marketing, engineering, or a related field. • 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales. • Ability to organize information and communicate clearly with different audiences. • Demonstrated ability to work effectively across multiple functions and influence without direct authority. • Strong analytical, communication, and presentation skills. • Ability to travel up to 20% within the U.S.

🏖️ Benefits

• Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. • Choice between two dental plan options: Core and Core Plus • Vision benefit • Company paid life insurance (2X base pay) • Company paid AD&D (1X base pay) • Voluntary life and AD&D – 100% employee paid up to maximums • Short Term Disability – up to 26 weeks – Company paid • Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance) • Parental Leave – up to 6 weeks • Employee Assistance Program • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption • Employee discount program • 401k Savings Plan with Company Contributions • Employee Stock Acquisition Plan (ESAP) • 11 paid holidays • Vacation based on years of service for hourly and non-exempt positions • Salaried exempt positions are provided vacation under a permissive time away policy • Short-term incentive plan/annual bonus eligibility • Remote work option

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