Associate Director, Regional Marketing

🔥 3 minutes ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $141.5k - $268.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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AbbVie

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2013

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

AbbVie is a global pharmaceutical company that discovers and delivers innovative medicines and solutions to enhance lives. With a focus on addressing the world's toughest health challenges, AbbVie operates in over 175 countries, providing a wide range of products across areas like immunology, oncology, neuroscience, and aesthetics. Committed to scientific innovation, AbbVie invests heavily in research and development, aiming to produce first-in-class medicines. The company also emphasizes workplace diversity, sustainability, and patient support initiatives, ensuring positive impact for both its patients and the broader community.

📋 Description

• Collaborate with cross-functional AbbVie teams to develop area marketing strategy and execution • Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans • Directly supervise two or three Regional Marketing Managers while managing assigned regional responsibilities • Represent AbbVie Marketing with External Experts to generate insights within assigned geographies • Lead projects through the promotional review process while following regulatory guidelines and AbbVie processes • Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs • Evaluate marketing tactics and recommend brand optimization opportunities to leadership • Provide insights on business questions to inform marketing strategy, resource optimization, and tactic development • Partner with field leadership to optimize marketing strategy pull-through • Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence • Coordinate external vendors and internal departments, including agencies, Market Research, Legal, Regulatory, Medical Affairs, Ethics and Compliance, and IT • Build and strengthen relationships with External Experts, emerging leaders, and patient and professional associations • Develop regional engagement plans and ensure tactical execution • Connect AbbVie Integrated Brand Teams around collaboration opportunities in compliance with industry standards

🎯 Requirements

• Bachelor’s Degree • Previous experience in sales, sales management, or marketing • At least 2 years of experience in Immunology (preferred) • Travel up to 75% of the time, including some evenings and weekends • Mastery of verbal and non-verbal communication and presentation skills • Experience working with integrated, cross-functional teams • Ability to influence without direct authority • Ability to navigate a field- and headquarters-based matrix organization • Ability to work in a fast-paced environment • Knowledge of applicable regulations and standards affecting pharmaceutical products

🏖️ Benefits

• Paid time off (vacation, holidays, sick) • Medical, dental, and vision insurance • 401(k) • Long-term incentive programs • 75% travel opportunity