Senior Demand Generation Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Logo of Absorb Software

Absorb Software

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Build a new AI-enabled B2B demand generation channel from the ground up • Identify audiences and signals, establish initial programs, develop outreach and run experiments • Build audiences, signals, messaging, offers, sequencing and supporting tooling • Partner with the AI and analytics team on data, scoring and automation capabilities • Evaluate external platforms and decide whether to buy, build or combine solutions • Develop and test messaging, offers, channels and cadence directly • Run experimentation loops, scaling successful approaches and retiring unsuccessful ones • Determine where AI should automate, augment or remain out of the process • Measure incremental pipeline and commercial impact with the analytics team • Maintain deliverability, brand, privacy and compliance standards • Establish how the program works with Sales, including engaged-prospect handoff • Own the channel strategy and commercial results

🎯 Requirements

• Experience building a B2B demand or growth channel from nothing, with demonstrable results • Hands-on experience with modern GTM tooling, including contact and intent data, enrichment, automation and AI-enabled outbound platforms • Comfort setting up GTM tooling independently • Strong B2B messaging instincts • Track record of outreach generating engagement from senior HR, L&D or operations buyers • Track record of using experimentation, segmentation and data to improve performance • Analytical judgment to distinguish activity from genuine commercial impact • Technical fluency including light SQL, APIs and no-code automation • Ability to work effectively with data and AI teams • Working knowledge of email deliverability, privacy and compliance for outbound marketing • Comfort with ambiguity and limited process • Bias toward shipping and learning over extended planning • Must be able to show proof of legal eligibility to work in the country applied to without sponsorship • Successful candidates are subject to pre-employment background screening, including a criminal record check

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits • Retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance • Monthly Flex Allowance • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs

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