Go-to-Market Manager – Industry Marketing

🕒 July 30

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 26%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AccuWeather

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1962

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

AccuWeather is a global leader in weather forecasting services, providing highly accurate weather information and forecasts for various locations worldwide. The company offers a range of products and services including digital advertising, APIs, mobile apps, and subscription services like AccuWeather Premium and AccuWeather Professional. It features weather news, radar and maps, and specialized forecasts, such as hurricane tracking and severe weather alerts. Through its innovative RealFeel® and RealFeel Shade™ technologies, AccuWeather delivers personalized weather insights, enhancing safety and convenience for businesses and individuals alike. The company's mission is to deliver superior accuracy in weather reporting and forecasts.

📋 Description

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets • Develop and maintain industry messaging, value propositions, customer stories, and sales collateral • Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets • Support industry-specific product launches and commercialization initiatives • Conduct customer interviews, market research, and competitive analysis • Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning • Translate market insights into messaging, campaign recommendations, and customer-facing content • Maintain industry personas, use cases, and supporting documentation • Develop sales plays, battle cards, presentations, customer proof points, and enablement materials • Partner with Sales and Business Development on strategic account planning and executive meetings • Ensure consistent customer-facing messaging across campaigns, presentations, and outbound programs • Support case studies, testimonials, and industry-specific success stories • Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives • Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns • Coordinate cross-functional activities supporting strategic growth initiatives • Support AI-assisted marketing workflows and identify automation opportunities to improve campaign execution • Collaborate with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services • Support multiple strategic initiatives as business priorities evolve • Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles • Experience developing customer-facing marketing content and sales enablement materials • Strong understanding of enterprise buying processes and customer journeys • Excellent written communication, presentation, and storytelling skills • Experience managing multiple cross-functional projects simultaneously • Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs • Preferred: Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions • Preferred: Experience working with CRM and marketing automation platforms such as HubSpot • Preferred: Familiarity with AI-powered productivity and content development tools • Preferred: Experience supporting webinars, conferences, customer advisory boards, or executive events • Preferred: Experience working with vertical marketing programs and enterprise sales organizations

🏖️ Benefits

• No benefits, perks, or compensation extras are specified in the posting

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