Go-to-Market, Industry Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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AccuWeather

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1962

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

AccuWeather is a global leader in weather forecasting services, providing highly accurate weather information and forecasts for various locations worldwide. The company offers a range of products and services including digital advertising, APIs, mobile apps, and subscription services like AccuWeather Premium and AccuWeather Professional. It features weather news, radar and maps, and specialized forecasts, such as hurricane tracking and severe weather alerts. Through its innovative RealFeel® and RealFeel Shade™ technologies, AccuWeather delivers personalized weather insights, enhancing safety and convenience for businesses and individuals alike. The company's mission is to deliver superior accuracy in weather reporting and forecasts.

📋 Description

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets. • Develop and maintain industry messaging, value propositions, customer stories, and sales collateral. • Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets. • Support industry-specific product launches and commercialization initiatives. • Conduct customer interviews, market research, and competitive analysis to support go-to-market planning. • Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning. • Translate market insights into messaging, campaign recommendations, and customer-facing content. • Maintain industry personas, use cases, and supporting documentation. • Develop sales plays, battle cards, presentations, customer proof points, and enablement materials. • Partner with Sales and Business Development to support strategic account planning and executive meetings. • Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs. • Support development of case studies, testimonials, and industry-specific success stories. • Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives. • Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns. • Coordinate cross-functional activities supporting strategic growth initiatives. • Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation. • Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services. • Support multiple strategic initiatives as business priorities evolve. • Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field. • 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles. • Experience developing customer-facing marketing content and sales enablement materials. • Strong understanding of enterprise buying processes and customer journeys. • Excellent written communication, presentation, and storytelling skills. • Experience managing multiple cross-functional projects simultaneously. • Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs.

🏖️ Benefits

• AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer • We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. • AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities.