Chief Marketing Officer

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ACE.SG (Action Community for Entrepreneurship)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2003

🛍️ eCommerce

💳 Fintech

🏦 Banking

eCommerce • Fintech • Banking

ACE. SG (Action Community for Entrepreneurship) is a global money transfer service that facilitates fast, secure, and easy online transactions for sending money internationally. With the ability to send money to over 100 countries, ACE aims to meet the diverse remittance needs of individuals and businesses alike. The platform prioritizes customer safety and satisfaction, implementing stringent security protocols and offering round-the-clock service for optimal convenience.

📋 Description

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap. • Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations. • Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance. • Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC. • Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks. • Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions. • Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists. • Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning. • Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions. • Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks. • Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies. • Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty. • Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights. • Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

🎯 Requirements

• 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments. • Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale. • Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America. • Experience in managing remote teams and international campaigns. • Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.). • Excellent communication, stakeholder management, and cross-functional collaboration skills. • Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.

🏖️ Benefits

• Five (5) days working - Saturday & Sunday OFF (All ACE Money Transfer offices accross the globe) • Free Food Facility (Liaison Office - Kharian, Pakistan only) • Free official transport (Liaison Office - Kharian, Pakistan only) • Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only) • Provident Fund (ACE all Pakistan Offices only) • Interest-Free Loans (ACE all Pakistan Offices only) • Advance salary facilitation (ACE all Pakistan Offices only) • Overtime (All ACE Offices across the Globe, as per policy) • Medical and Life Coverage (ACE all Pakistan Offices only) • Health Insurance (Overseas Offices) • Pension contributions (UK, Ireland, and Australia) • EOBI & PESSI (ACE all Pakistan Offices) • Night Shift Allowance (ACE all Pakistan Offices) • Annual Leaves (All ACE Offices across the Globe, as per policy) • Sick and Casual Leaves (ACE all Pakistan Offices) • Wedding Leaves (ACE all Pakistan Offices) • Umrah and Hajj Leaves (ACE all Pakistan Offices) • Bereavement Leaves (All ACE Offices across the Globe, as per policy)