Senior Lifecycle Marketing Associate, Engagement & Upgrades

🔥 2 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $103.2k - $111.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Acorns

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

📋 Description

• Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch • Translate lifecycle strategies into campaign plans and creative briefs • Partner with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market • Use HTML to personalize, troubleshoot, and QA lifecycle communications • Develop hypotheses and execute A/B tests to improve customer acquisition and reacquisition • Analyze campaign and experiment performance, identify trends, and recommend optimizations • Own campaign quality and governance from setup through launch • Navigate Legal and Compliance requirements in a regulated fintech environment • Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve workflows

🎯 Requirements

• 5+ years of lifecycle, CRM, retention, or growth marketing experience • Hands-on campaign execution in Braze or comparable marketing automation software • Experience building and launching multichannel campaigns and automated journeys using email, push, in-app messaging, Content Cards, and SMS • Experience supporting acquisition and/or reacquisition programs • Track record of improving customer conversion or winback performance • Strong understanding of audience segmentation, personalization, and automated journey logic • Strong experimentation fundamentals, including hypothesis development, A/B testing, multivariate testing, and performance analysis • Ability to translate established business goals into lifecycle strategies, campaign plans, and executable customer journeys • Rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment • Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices • Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA • Confidence reviewing data, identifying trends, and making informed recommendations • Strong cross-functional collaboration and project management skills • Comfort using AI tools to improve workflow efficiency and campaign quality • Proactive mindset with the ability to recommend improvements to lifecycle processes and tools • High attention to detail, strong ownership, and ability to manage multiple priorities

🏖️ Benefits

• Competitive salary • Stock options • Comprehensive benefits package for you and your family • Flexible work location and hours • Paid time off • 401(k) matching • Monthly Acorns account contribution • GoHenry account for your family • Mindfulness and Financial Wellness resources • Headspace • Addition Wealth • Acorns Career Development Program, including ongoing training sessions, development plans, development check-ins, and Cornerstone’s online training platform • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings • Various virtual events • Medical benefits • Financial benefits • Vacation, sick time, and parental leave • Optional access to office space in Irvine, CA