Marketing Analyst I/II

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $60k - $80k / year

⏰ Full Time

🟢 Junior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ACT

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1959

📚 Education

🤝 Non-profit

💰 $30k Grant - ACT on 2022-01

Education • Non-profit

ACT is a nonprofit organization that administers the ACT college admissions test and provides K–12 and workforce assessments, test prep, college- and career-planning resources, and related online services. It offers paper and computer-based testing, accommodations, score reporting, research for educators and institutions, and tools aimed at helping students prepare for college and career success.

📋 Description

• Analyze web traffic and campaign performance data to identify trends, patterns, and insights • Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests • Collaborate with the marketing team to establish campaign tracking goals and KPIs • Translate stakeholder needs into digital measurement solutions • Provide data-driven recommendations to optimize marketing performance and surface opportunities • Learn and contribute to web measurement, tracking setup, user flows, GA4, and GTM • Contribute to analysis, regular reporting, and ad-hoc requests • Contribute to media planning and optimization and identify opportunities for improvement • Work with stakeholders to define problems, update measurement, and develop recommendations • Lead analytics projects and address larger questions related to user behavior and marketing performance • Speak to D2L marketing goals and opportunities, the funnel, and digital strategy • Identify opportunities and pursue self-directed analytics projects • Contribute to strategy development for the D2L market

🎯 Requirements

• Marketing Analyst I: At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising • Marketing Analyst II: At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising • Proficiency in web analytics tools such as Google Analytics or Adobe Analytics • Experience with tagging and management systems such as Google Tag Manager • Strong analytical and problem-solving skills • Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau • Ability to organize data across sources and manage multiple data sets • Knowledge of digital marketing channels and advertising metrics • Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired • Experience with web optimization and tools such as VWO or Adobe Target is a plus • Basic familiarity with Snowflake or similar data warehouse is a plus • Familiarity with LLM tools such as Claude, ChatCPT, or Gemini and implementing tools in workflows is a plus • Applicants must be authorized to work in the U.S. without the need for visa sponsorship • Finalists will be subject to a criminal background check • Completion of the ACT National Career Readiness Certificate is recommended

🏖️ Benefits

• Company-paid life insurance • Medical insurance • Dental insurance • Vision insurance • Flexible health and dependent spending accounts • 401(k) retirement savings with company match • Paid holidays • Paid time off • Inclusive and equitable workplace • Opportunities for team-member growth • Experiences to strengthen connections, explore ideas, learn from customers, and celebrate success