Content Marketing Manager

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🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $105k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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AcuityMD

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

AcuityMD is a commercial platform specifically designed for the medical technology (MedTech) industry. This platform is utilized by thousands of sales and marketing professionals to identify target markets, uncover top opportunities, and enhance their business growth. It facilitates the sales process by providing insights into physicians’ clinical practices and competitor relationships, which helps in creating personalized sales approaches. AcuityMD is tailored to meet the unique requirements of the MedTech industry, offering intuitive workflows, seamless integrations, and industry data to streamline sales and marketing efforts. It enables teams to stay ahead of market trends by providing dynamic insights and tools to personalize engagements, track market penetration, and forecast opportunities accurately.

📋 Description

• Own the creation and execution of AcuityMD’s content calendar across blog, email, social, customer stories, and thought leadership programs • Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content • Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories • Support Flywheel and other major company events through content development before, during, and after the event • Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies • Develop content that supports demand generation campaigns and helps prospects move through the buyer journey • Partner with Product Marketing to bring new products, features, and customer success stories to market • Drive content distribution across owned, earned, and social channels to maximize reach and engagement • Measure content performance and use data to continuously improve content quality, audience engagement, and business impact • Maintain a high bar for editorial quality, consistency, and brand voice across all published content

🎯 Requirements

• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience. We believe great talent comes from many paths. We consider a combination of education, training and relevant professional experience when evaluating candidates. • Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content • Experience developing content for multiple formats and stages of the buyer journey • Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts • Proven ability to manage multiple content projects and deadlines in a fast-paced environment • Analytical mindset with experience using performance data to optimize content strategy • Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders • Highly organized, self-directed, and comfortable taking ownership from idea through execution

🏖️ Benefits

• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities. • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees. • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work. • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents. • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement. • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings. • Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.