Product Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

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Logo of Acxiom

Acxiom

1001 - 5000 employees

Founded 1968

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Owns one or more measurement or optimization use cases as the Directly Responsible Individual • Translates offering vision, methodology, and client/market needs into functional requirements, user stories, acceptance criteria, and a prioritized backlog • Executes product development plans with Engineering and Data Science to deliver repeatable, standardized products • Supports measurement methodologies including Partner Lift/incrementality, multi-touch attribution, marketing mix modeling, and rules-based attribution • Shapes workflows connecting measurement outputs to optimization actions across audience, spend, targeting, and creative decisions • Partners with Identity and Clean Room teams to define use of Real ID and governed clean-room infrastructure • Defines exposure/outcome data requirements, cadence, and granularity with walled gardens, publishers, and retail media partners • Collaborates with Privacy, Legal, and Compliance to address consent-aware and privacy-safe requirements throughout the product lifecycle • Supports Sales, Marketing, and Client Strategy with launch positioning, proof points, and enablement materials • Monitors product performance and drives continuous improvement based on client feedback, usage data, and operational learnings • May mentor less experienced associates

🎯 Requirements

• Bachelor’s degree and 5+ years of product management, solution strategy, or analytics experience, including ownership of a product, use case, or measurement/analytics deliverable • Experience translating ambiguous business or client needs into clear requirements, user stories, and a prioritized backlog • Working knowledge of marketing measurement and optimization concepts, including incrementality/lift, MTA, MMM, CAPI, closed-loop, and rules-based attribution • Working knowledge of identity resolution, clean rooms, and privacy-safe measurement across walled garden, open web, publisher, and retail-media ecosystems • Practical knowledge of Agile delivery practices, including backlog management, prioritization frameworks (e.g., RICE), and release planning • Familiarity with major cloud/data platforms (e.g., Snowflake, Databricks, AWS) • Strong analytical, problem-solving, and stakeholder-communication skills, with the ability to convey measurement concepts to both technical and business audiences • Experience productizing analytics or professional-services work into repeatable dashboards or managed offerings • Practical experience in AdTech/MarTech or data-driven product ecosystems • Familiarity with partner/API integration patterns for walled gardens, DSPs, SSPs, or retail media networks (e.g., Meta, Amazon/AMC, Google, The Trade Desk) • Exposure to agentic AI or AI-assisted decisioning workflows on governed data • Experience defining data pipelines and/or clean room flows to support measurement use-cases

🏖️ Benefits

• Equal opportunity employer, including disability and protected veteran status • No sponsorship of any type available

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