Associate Director, Regional Marketing – Midwest Region

🔥 38 minutes ago

🌽 Illinois, Iowa, +10 more states – Remote

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⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of ADC Therapeutics

ADC Therapeutics

201 - 500 employees

🧬 Biotechnology

🏥 Healthcare

💊 Pharmaceuticals

Biotechnology • Healthcare • Pharmaceuticals

ADC Therapeutics is a commercial-stage global pioneer in the field of antibody drug conjugates (ADCs). The company focuses on transforming the lives of those impacted by cancer through a robust ADC portfolio targeting hematology and solid tumors. Their capabilities include a validated technology platform and a growing research & development toolbox, resulting in an approved product, ZYNLONTA®, for treating diffuse large B-cell lymphoma. Founded in 2011 and based in Lausanne, Switzerland, with operations in London and New Jersey, ADC Therapeutics is committed to confronting cancer and advancing treatment paradigms.

📋 Description

• Lead and execute regional marketing plans • Work with the Agency of Record and home office to develop and execute regional marketing plans, including asset deployment, geo-targeted media execution, and congress planning • Identify, monitor, and report key performance metrics for the region • Align with cross-functional matrix teams on local account planning • Identify local and regional healthcare professionals for commercial projects, webcasts, videos, promotional materials, and training opportunities • Identify, develop, and engage local and regional key opinion leaders across hematology/oncology, especially within the lymphoma expert community • Map regional thought-leader influence and support regional account-plan development and execution • Develop and execute regional advisory boards and third-party program plans • Identify and develop healthcare professionals for the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease-state programs • Attend regional and national conferences to meet thought leaders and customers and gather competitive insights • Coordinate company presence onsite with field leadership • Arrange meetings with thought leaders and company leadership • Work with Digital Marketing on geotargeting and advertising opportunities • Collaborate with headquarters, field commercial and medical teams, and Clinical Development on KOL coordination and role boundaries • Monitor the lymphoma treater landscape, community beliefs about ZYNLONTA, competitor events, and external data • Coordinate and execute local Patient Advocacy events • Work with Patient Marketing, Corporate Communications, and Sales to support advocacy meetings and events • Work with the Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation • Perform other duties as assigned

🎯 Requirements

• Bachelor’s Degree required • 5 or more years' work experience required in the pharmaceutical or biotech industry • Experience in hematology and oncology, including experience in academic settings • Product launch experience in hematology or oncology • At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) • Demonstrated access to academic and key institutions • 2 years of experience in marketing/agency or another related in-house commercial role • 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred • Proven and thorough knowledge of commercial issues associated with highly competitive hematology/oncology therapeutic areas is preferred • Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills • Comfort understanding and explaining complex clinical data and disease state information • Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals • Experience developing strategy and executing tactics with oversight or direct management of budget • 40–50% domestic travel required • Health care certification/qualification (e.g. RN, RPh, other) is preferred

🏖️ Benefits

• Flexible work environment • Affirmative Action/EEO employer • Inclusive, professional, and respectful work environment • Employees empowered for success

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