Director, Product Marketing – Firefly for Creative Professionals

🔥 0 minutes ago

🏄 California, Washington – Remote

🏄 California – Remote ☕ Washington – Remote

💵 $170k - $320k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Adobe

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

Software • Digital Marketing • Creative Services

Adobe is a leading software company specializing in creative and digital marketing solutions. It offers a wide range of creative apps and services, including industry-standard tools like Photoshop, Illustrator, and Premiere Pro as part of its Adobe Creative Cloud suite. Adobe also provides business solutions such as the Adobe Experience Cloud, which includes marketing automation, analytics, and content management. With a focus on enhancing customer experiences through generative AI and digital asset management, Adobe serves industries like Financial Services, Retail, Media & Entertainment, and more. Adobe is also well-known for its PDF and e-signature solutions, such as Adobe Acrobat and Acrobat Sign, catering to both individuals and businesses.

📋 Description

• Own positioning, messaging, and value propositions for Firefly • Partner with inbound PMM teams for outbound Firefly marketing strategy • Own marketing strategy for Firefly, driving awareness and retention • Orchestrate unified launch plans and maintain channel execution • Develop post-launch optimization strategies informed by usage data • Own PMM perspective on Firefly's business performance • Influence product roadmap using customer insights and market analysis • Enable GTM and marketing teams to articulate Firefly's value • Collaborate with cross-functional teams for coherent messaging

🎯 Requirements

• 12+ years of product marketing experience, including senior roles • 8+ years of experience managing people • Passion for new technologies, creative products, and the creative industry • End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization • Proven ability to develop compelling product positioning that translates technical capability into customer value • Experience launching AI or technically complex products • Strong product instincts • Ability to toggle between high-level strategy and hands-on execution • Ability to thrive in ambiguity and rapidly evolving environments • Data-driven and insight-led approach • Exceptional communication and storytelling skills

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible working hours