VP, Product Marketing

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Advarra

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1983

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Advarra is a provider of integrated technology and services for clinical research, combining institutional review and compliance services with software platforms to support the full clinical trial lifecycle. The company offers ethics review services (IRB, IBC, DMC, endpoint adjudication), site enablement and research staffing, and a suite of cloud products — including eRegulatory, eConsent, eSource/EDC, CTMS and study design tools — plus an AI-powered operational intelligence engine (Braid) to streamline trial start-up, enrollment, and operations. Advarra serves sponsors, CROs, research sites, and institutions with a focus on patient protection, regulatory compliance, and accelerating trial outcomes.

📋 Description

• Setting the strategic vision and leading the execution of all product marketing initiatives • Driving the creation of compelling, differentiated narratives that build brand authority • Partnering closely with product, sales, and customer success to accelerate deal cycles • Conducting market research and competitive analysis to identify market opportunities • Overseeing the creation of high-quality content to market the company’s products and services • Collaborating with product management to influence product roadmaps • Equipping the sales team with the necessary tools and resources to effectively sell • Serving as the voice of the customer within the organization • Building relationships with customers to identify, craft, and produce case studies • Establishing key performance indicators (KPIs) and regularly analyzing product marketing initiatives

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred • 15+ years proven experience in product marketing leadership roles within the B2B technology or services industry. • Demonstrated success in developing and executing go-to-market plans, including product positioning, and messaging strategies. • Previous experience within the clinical research or Life Sciences industry preferred. • Previous experience working in software technology and data & AI solutions preferred. • Experience with marketing automation systems preferred. • Ability to work highly collaboratively with cross-functional teams. • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts and influence stakeholders at all levels. • Experience leading and managing high-performing teams, with a focus on fostering professional growth and development. • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. • Excellent independent and team collaboration skills. • Creative thinker with a passion for innovation and a customer-centric approach.

🏖️ Benefits

• health coverage • paid holidays • variable bonus