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Senior B2B Content and Social Media Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

đź’µ $75k - $110k / year

⏰ Full Time

đźź  Senior

đź’• Social Media Manager

🦅 H1B Visa Sponsor

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Logo of AEM

AEM

201 - 500 employees

⚡ Energy

🌾 Agriculture

🏛️ Government

Energy • Agriculture • Government

AEM is a global leader in environmental insights and solutions, specializing in severe weather risk management, flood risk management, and wildfire risk management. The company provides advanced monitoring systems, sensors, and data collection technology to assist various industries in preparing for and responding to extreme weather events. AEM Elements™ 360 is their resilient platform that helps manage natural hazard risks efficiently. Their solutions serve a wide range of industries including agriculture, aviation, energy utilities, federal and national governments, and more, helping them safeguard communities, infrastructure, and entire industries from weather-related disruptions.

đź“‹ Description

• Own AEM's content strategy and editorial calendar to drive brand awareness and demand generation programs • Produce and manage a high-volume, high-quality content pipeline using AI tools for ideation, drafting, editing, and repurposing • Build a repeatable system for turning one core asset into multiple formats and channels • Partner with product marketing, sales, and subject matter experts to translate technical and scientific material for government and enterprise buyers • Own organic social media as a primary awareness and positioning channel • Lead low-budget organic video content strategy using employee- and expert-led videos, screen recordings, and repurposed interviews • Apply social SEO practices and grow AEM's presence across LinkedIn and other relevant platforms • Define and track awareness, engagement, and pipeline-influence metrics and report business impact • Own target keyword and question strategy for SEO and answer engine optimization • Partner on onsite content optimization and offsite activity including Reddit and other community channels • Monitor AEM and competitors in organic search and AI-generated answers and adjust strategy • Build and improve an AI-assisted content workflow, including prompting, tooling, and quality control • Stay current on AI content and SEO/AEO tooling and recommend improvements • Maintain quality and fact-checking standards for technical and scientific content

🎯 Requirements

• Bachelor's degree or equivalent practical experience • 8+ years of B2B content marketing experience with ownership of a content calendar and measurable results • Experience running organic social media as a growth or awareness channel • Working SEO expertise, including keyword research, on-page optimization, and content-led organic growth • AEO or LLM-visibility experience is a strong plus • Familiarity with offsite, community-based channels like Reddit and judgment for authentic engagement • Hands-on daily experience using AI tools for writing, editing, research, images, or video • Ability to produce lightweight video content without a production team and obtain authentic, credible video from internal experts • Excellent writing and editing skills, adapting tone and depth for technical, government, and enterprise audiences • Proficiency in analyzing datasets for inclusion into content • Public sector experience is a plus • Must be eligible to work in the U.S. without company sponsorship, now or in the future • F-1 OPT holders requiring H-1B status, TNs, and current H-1B visa holders will not be considered

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Short-Term Disability • Long-Term Disability • 401k match of up to 3%

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