Brand Marketing Manager

🕒 August 19

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $133k - $183k / year

⏰ Full Time

🟠 Senior

🔴 Lead

💃 Brand Manager

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns • Translate business goals, audience insight, and brand strategy into briefs and recommendations • Drive early strategic thinking and lead brief development for partner campaigns • Shape collaboration among Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications teams • Advise teams on tradeoffs and complex decisions • Review creative to ensure execution teams can build and ship excellent work • Set go-to-market strategy and investment priorities across brand and partner moments • Determine how Brand Operations resources timelines and workflow and how channel leads allocate budget • Define campaign learnings and turn them into reusable frameworks and standards • Own brand measurement and reporting with paid and analyst functions • Maintain the integrity of the brand health tracker • Hold execution partners accountable to the brief • Provide leadership with recurring reporting on performance and needed changes

🎯 Requirements

• 8-10 years in brand marketing, integrated marketing, or a closely related discipline • Experience managing full campaigns from strategy to launch • Ideally experience at both agency and in-house teams • Natural creative thinker and problem solver who can partner effectively and get strong creative out of a team • Experience briefing and running creative work on strategy, on budget, and on time • Track record of building brand awareness, equity, and differentiation through data and consumer insight • Ability to evaluate performance against business KPIs • Comfort operating in a complex, matrixed marketing organization • Ability to build alignment across cross-functional partners through influence • Ability to use data to develop and articulate a clear point of view while remaining collaborative and open to new information • Experience extending campaigns to global markets is a plus • Experience in fintech, financial services, or another trust-sensitive category is a plus

🏖️ Benefits

• Monthly stipends for health, wellness and tech spending • 100% subsidized medical coverage, dental and vision for employees and dependents • Flexible time off • Generous holiday calendars • Employee stock purchase plan (ESPP) to buy Affirm stock at a discount • Remote-first work with flexibility built in • Inclusive interview process with accommodations for candidates with disabilities • In-person onboarding experience for all new hires