Platform Marketing Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $101k - $151k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels • Identify appropriate marketing channels for each opportunity • Build integrated campaigns and use performance data to improve results • Collaborate with platform partners and cross-functional Affirm teams • Own channel strategy and execution for platform marketing programs • Develop campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels • Create campaign briefs, content, partner toolkits, presentations, and performance recaps • Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to launch programs • Define objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements • Analyze performance and recommend where to invest, optimize, test, or stop • Learn platform partners’ business models, audiences, and operating styles • Manage multiple programs and make priority and capacity tradeoffs • Build reusable playbooks, templates, and channel practices from successful campaigns

🎯 Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing • Experience selecting and managing multiple marketing channels against a defined business objective • Track record measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes • Strong analytical judgment when attribution or performance data is incomplete • Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports • Strong project management across multiple concurrent workstreams • Ability to learn new products, audiences, and business models quickly • Clear recommendations, personal ownership, and willingness to handle execution details • Strong cross-functional communication and stakeholder management • Visa sponsorship is not available for this position

🏖️ Benefits

• Equity rewards may be included in total compensation • Monthly stipends for health, wellness, and tech spending • 100% subsidized medical coverage for employees and dependents • Dental and vision coverage for employees and dependents • Remote-first work with flexibility within the country of employment • Flexible time off • Generous holiday calendars • Employee stock purchase plan (ESPP) with discounted Affirm stock • Inclusive interview process and accommodations for candidates with disabilities • In-person onboarding experience for all new hires