Staff Product Manager, Consumer Growth Loyalty

🕒 October 14

🇨🇦 Canada – Remote

💵 $181k - $241k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Own the vision and roadmap for Affirm’s consumer loyalty program across multiple quarters • Define hypotheses, success metrics, and sequencing • Launch rewards and tiers, including earn mechanics, member benefits, redemption, and in-app, checkout, and post-purchase surfaces • Build engagement loops involving progress, milestones, and personalized offers • Own program economics, including reward liability, funding mix, incentives, incremental GMV, and cost per member • Establish measurement foundations including holdouts, incrementality testing, and long-run LTV • Tune earn and burn rates and tier thresholds based on data • Partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to design compliant, clearly disclosed rewards • Align senior stakeholders and manage dependencies across Card, Shopping, Servicing, and Marketing • Lead embedded engineering and design pods through ambiguity

🎯 Requirements

• 8+ years in Product Management • Track record in consumer mobile apps, fintech, or neobanks • Experience building or scaling a loyalty, rewards, or engagement program • Knowledge of earn and burn mechanics • History of launching products from scratch • Experience owning repeat usage, cohort retention, or share of wallet as a primary metric • Ability to build and defend financial models covering reward cost, funding mix, and payback • Strong UX and design judgment • Deep fluency in experiment design, incrementality/attribution, and LTV measurement • Data skills including SQL and Amplitude-level self-serve analysis • Track record shipping consumer financial or regulated products • Comfort partnering with Risk/Credit, Legal, and Compliance • Excellent cross-functional leadership and experience leading without authority • Experience using AI tools such as Claude Code and Cursor for research, analysis, and prototyping • Bachelor’s degree in a related field or equivalent practical experience

🏖️ Benefits

• Monthly stipends for health, wellness and tech spending • 100% subsidized medical coverage for employees and dependents • Dental and vision coverage for employees and dependents • Flexible time off • Generous holiday calendars • Employee stock purchase plan (ESPP) to buy Affirm stock at a discount • Remote-first flexibility • In-person onboarding experience • Inclusive interview process and accommodations for candidates with disabilities

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