Staff Product Manager, Consumer Growth, Loyalty

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $204k - $290k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

🦅 H1B Visa Sponsor

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Logo of Affirm

Affirm

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Own the vision and roadmap for Affirm’s consumer loyalty program across multiple quarters • Define hypotheses, success metrics, and sequencing • Launch rewards and tiers, including earn mechanics, member benefits, redemption, and in-app, checkout, and post-purchase experiences • Build engagement loops using progress, milestones, and personalized offers • Own program economics, including reward liability, funding mix, incentives, incremental GMV, and cost per member • Establish loyalty measurement through holdouts, incrementality testing, and long-run LTV • Optimize earn and burn rates and tier thresholds based on data • Partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to create compliant, clearly disclosed rewards • Align senior stakeholders and coordinate dependencies across Card, Shopping, Servicing, and Marketing • Lead embedded engineering and design pods through ambiguity

🎯 Requirements

• 8+ years in Product Management • Track record in consumer mobile apps, fintech, or neobanks • Built or scaled a loyalty, rewards, or engagement program • Knowledge of earn and burn mechanics and program economics • History of launching products from scratch • Experience owning repeat usage, cohort retention, or share of wallet as a primary metric • Ability to build and defend financial models covering reward cost, funding mix, and payback • Strong UX instincts and high design standards • Fluency in experiment design, incrementality/attribution, and LTV measurement • Data skills including SQL and Amplitude-level self-service • Track record shipping consumer financial or regulated products • Comfort partnering with Risk/Credit, Legal, and Compliance • Excellent cross-functional leadership and experience leading without authority • Experience using AI tools such as Claude Code and Cursor for research, analysis, prototyping, and product vision • Bachelor’s degree in a related field or equivalent practical experience

🏖️ Benefits

• 100% subsidized medical coverage for employees and dependents • Dental and vision coverage for employees and dependents • Monthly tech setup spending stipend • Monthly health and wellness spending stipends • Flexible time off • Generous holiday calendars • Employee stock purchase plan (ESPP) with discounted Affirm stock • Remote-first flexibility • Inclusive interview accommodations for candidates with disabilities • In-person onboarding experience for all new hires

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