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Creative Strategist

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on Afina's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of Afina

Afina

1 - 10 employees

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Afina is a direct-to-consumer brand selling filtered showerheads and replacement filters designed to remove chlorine, heavy metals, and other contaminants from shower water to improve skin and hair health. The company markets products (filtered shower heads, replacement filters) with benefits like reduced acne, less frizz, improved scalp health, easy installation, strong water pressure, 90-day returns, and subscription-like replacement guidance (replace filters every 2–3 months). They target consumers concerned with skincare and haircare affected by shower water, promoting higher-quality bathing experience and offering online eCommerce sales.

📋 Description

• Own creative from first idea to final ad • Conduct research and develop creative angles and hooks • Write scripts • Run creators and editors • Edit and deliver final, launch-ready creatives • Produce at least 10 creative batches per week, with opportunities to scale volume based on performance • Use data to improve weekly ad performance • Build the creative function, including the team, systems, and playbook, from the ground up

🎯 Requirements

• Strong creative strategy and direct-response marketing fundamentals • An eye for winning hooks, angles, storytelling, and ad performance • High-quality editing skills and fast execution • Ability to take full ownership from research to delivery • Experience with creative analytics platforms such as Motion, Foreplay, or Minea (nice to have) • Background in direct response or performance creative (nice to have) • Experience building a creative learnings database or wiki (nice to have) • Portfolio showcasing ads or content concepted that drove measurable results (nice to have) • Experience working with DTC brands in the beauty, wellness, or home space (nice to have)

🏖️ Benefits

• Performance bonuses • Equity options • Free Afina products • Generous employee discounts • Remote-friendly culture with flexibility and autonomy

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