Digital PR Manager

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Afina

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

💄 Beauty

🧘 Wellness

eCommerce • Beauty • Wellness

Afina is a direct-to-consumer brand selling filtered showerheads and replacement filters designed to remove chlorine, heavy metals, and other contaminants from shower water to improve skin and hair health. The company markets products (filtered shower heads, replacement filters) with benefits like reduced acne, less frizz, improved scalp health, easy installation, strong water pressure, 90-day returns, and subscription-like replacement guidance (replace filters every 2–3 months). They target consumers concerned with skincare and haircare affected by shower water, promoting higher-quality bathing experience and offering online eCommerce sales.

📋 Description

• Develop and execute Reactive PR, Expert Commentary and Data Campaigns • Build and manage relationships with journalists, editors, publishers and affiliates • Manage product seeding and influencer gifting campaigns • Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms • Help grow high-authority backlinks, mentions, and earned media coverage

🎯 Requirements

• 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach • Experience working with DTC or e-commerce brands • Strong network of media, publisher, or creator relationships is a plus • Strong communication and outreach skills • Highly proactive and resourceful • Understand how to write

🏖️ Benefits

• Competitive compensation and performance bonuses • Fully remote and flexible • High ownership and direct impact on growth • Fast-paced startup culture with zero bureaucracy • Massive opportunity for growth as the company scales