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Copywriter, Messaging Specialist

🔥 50 minutes ago

🌵 Arizona – Remote

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⏰ Full Time

🟢 Junior

📝 Copywriter

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Logo of AGIA Affinity

AGIA Affinity

201 - 500 employees

Founded 1963

💼 Consulting

📣 Marketing

🛡️ Insurance

Consulting • Marketing • Insurance

AGIA Affinity is a company that develops, markets, and administers innovative benefit programs aimed at helping organizations engage and retain customers, members, or employees. Established in 1956, AGIA is known for its powerful and customer-centric solutions that deliver tangible business value, driving revenue and enhancing company culture for its partners. The company leverages modern technology platforms to automate processes and provide seamless digital customer experiences. AGIA's programs are designed to improve engagement and add incremental revenue through enhanced target audience interaction. With a focus on bespoke solutions, AGIA assists clients in revitalizing stagnant programs, increasing program growth, and transforming insureds into long-term member value, thus positioning itself as a leader in the benefits market.

📋 Description

• Write and edit marketing copy for email campaigns, direct mail, landing pages, websites, digital advertising, customer communications, presentations, and sales support materials • Develop clear, engaging, customer-focused messaging aligned with brand standards and campaign objectives • Translate complex products, services, and concepts into easy-to-understand customer communications • Adapt messaging for different audiences, channels, and stages of the customer journey • Assist with proofreading and quality review of marketing materials before deployment • Support the development and execution of messaging strategies across products and campaigns • Help maintain consistency in brand voice and messaging standards across customer touchpoints • Collaborate with senior marketing and creative leaders to refine value propositions, campaign messaging, and customer communications • Assist in testing headlines, subject lines, calls to action, offers, and messaging approaches • Review campaign results and customer engagement data to identify opportunities for improvement • Document campaign learnings and best practices • Partner with Product Marketing, Creative, Digital, Production, and other marketing teams on integrated campaigns • Participate in campaign planning, creative reviews, and project discussions • Ensure copy is delivered accurately and on schedule • Contribute to marketing process improvements and team initiatives • Build expertise in direct-response marketing, customer communications, audience segmentation, campaign measurement, and conversion-focused copywriting

🎯 Requirements

• 1-3 years of professional experience in copywriting, content creation, marketing communications, digital marketing, or a related field • Experience developing customer-facing marketing content across multiple channels preferred • Internship, agency, in-house marketing, or freelance experience will be considered • Experience supporting consumer-focused brands is a plus • Strong written and verbal communication skills • Excellent grammar, editing, and proofreading abilities • Demonstrated ability to write clearly and adapt tone for different audiences • Understanding of marketing fundamentals and customer communication principles • Interest in direct-response marketing, conversion optimization, and campaign performance • Ability to manage multiple projects and priorities in a fast-paced environment • Proficiency with Microsoft Office applications • Familiarity with AI-enabled productivity and content tools is a plus • Candidates should provide writing samples or a portfolio showcasing their ability to create customer-facing communications • Relevant portfolio examples may include email campaigns, website or landing page content, digital advertising copy, social media campaigns, direct mail materials, marketing or promotional content, and academic or freelance marketing projects

🏖️ Benefits

• Opportunity to help build and shape a growing in-house creative and marketing team • Exposure to experienced marketing leaders and strategic initiatives • Hands-on experience with messaging strategy, campaign testing, and performance marketing • Positive, collaborative culture focused on growth and development • Opportunity to make a visible impact while advancing your career • Fully remote work arrangement

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