Funnel Conversion Lead, CRO

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $300k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 0%

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Logo of AIOS

AIOS

51 - 200 employees

Founded 2021

🏥 Healthcare

💊 Pharmaceuticals

👥 B2C

💰 Seed Round - Fella Health on 2020-01

Healthcare • Pharmaceuticals • B2C

AIOS is a consumer-facing telehealth health and wellness company that provides prescription-based weight-loss and men's health programs. The service pairs board-certified clinicians and free labwork (in-clinic or at-home) with medication-based treatments — including GLP-1 therapies (e. g. , tirzepatide), testosterone support (enclomiphene), and other metabolic/longevity medicines (metformin, rapamycin, NAD+) — shipped directly to members. Programs emphasize personalized metabolic assessments, health coaching, and a six-month money-back guarantee, targeting time-crunched men seeking sustainable weight loss, improved energy, and fertility/sexual health support.

📋 Description

• Own end-to-end website conversion rate from Meta ads in a specific country • Develop deep understanding of target customers and country-specific conversion behavior • Generate, prioritize, and formulate macro and micro experiment hypotheses • Lead execution and rapid, high-quality shipping of tests through a Product Squad of one engineer and one designer • Own the testing process from idea through hypothesis, test, result, learning, and iteration • Manage the specific country's landing pages, quiz, and checkout • Measure important metrics and use results to guide future testing • Improve experimentation and analytics tooling independently • Lead international growth efforts by improving funnel conversion and enabling increased Meta spend • Work closely with the existing Funnel Conversion Lead, Head of Performance, CEO, design, and engineering • Report to the Head of Performance • Operate daily in a hands-on experimentation role using tools including Omniconvert, PostHog, and Hex

🎯 Requirements

• 4+ years running a high volume (more than hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments • Experience understanding target customers and country-specific GLP-1 market dynamics • Experience creating precise hypotheses and prioritizing macro and micro experiments • Hands-on ownership of end-to-end testing from ideation and setup through QA and readouts • Experience with customer insights, session data, market research, and funnel performance analysis • Understanding of ad-to-landing-page handoff and how funnel conversion interacts with paid efficiency, including CPL, CAC, quality score, and landing-page experience • Strong analytics and ability to analyze segments and user behavior • Familiarity with Omniconvert, PostHog, and Hex, while remaining tool-agnostic • Comfortable with design principles and wireframing • Sufficiently technical to work with code and turn ideas into pixels • Ability to lead a Product Squad consisting of one software engineer and one web designer • Ability to work mostly asynchronously in a chosen timezone while being available until midday Pacific Time most weekdays • Willingness to work long days, weekends, and a default 50–60 hour workweek • Strong consumer experience judgment and funnel literacy

🏖️ Benefits

• Comprehensive medical insurance (if appropriate) • Fully remote work • Personal development budget for books, courses, and coaching • Personal wellness budget for gym and health apps • Free membership with a clinic offering GLP-1s • Free biweekly health coaching • Free biweekly work coaching • MacBook and work-from-home equipment provided as needed • Early stage equity

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