Head of Content Strategy, Communications

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🇺🇸 United States – Remote

💵 $139.2k - $153.9k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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Animal Legal Defense Fund

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1979

🤲 Charity

🤝 Non-profit

Charity • Non-profit • Law

Animal Legal Defense Fund is a nonprofit organization acting as the legal voice for animals, focusing on protecting them from harm through litigation, legislation, and advocacy. They file high-impact lawsuits to protect animals, provide free legal assistance and training to prosecutors, and support legislation for better animal protection. Additionally, they offer resources and opportunities for law students and professionals to advance in the field of animal law. ALDF also focuses on various issues, including animal cruelty in research, captive animals, companion animals, and wildlife protection.

📋 Description

• Manage, enhance, and enforce ALDF’s brand, providing consistent organizational voice and messaging across all content • Develop and execute a comprehensive editorial strategy that aligns with organizational priorities and campaigns and expands reach and impact • Define content goals, voice, tone, and messaging guidelines • Identify storytelling opportunities that elevate the organization’s impact and thought leadership • Manage editorial calendar across digital, print, and multimedia platforms • Develop message frameworks for large bodies of institutional work • Uphold editorial standards, fact-checking, and ethical storytelling practices • Oversee creation of digital and printed content including articles, reports, blog posts, newsletters, digital advertising, and social media copy, ensuring accessibility and inclusivity in all content • Craft primary messaging and storytelling pieces for the organization • Oversee efficient production systems, including publishing workflows, timelines, and quality control processes • Edit and approve content to ensure clarity, accuracy, and alignment with brand standards • Translate complex policy, research, or programmatic work into engaging narratives • Lead, mentor and manage a team of content writing, digital, and social media staff • Provide editorial guidance, performance feedback, and professional development opportunities • Collaborate cross-functionally with program, advocacy, fundraising, and marketing teams, ensuring relevant parties are engaged in strategy and review content for approval • Manage the relationship with external contributors, design consultants, vendors, and agencies as needed • Ensure all content is approved by program directors, communications director, and executive director, as needed • Oversee CMS (e.g., WordPress), content distribution channels, and the design of user journey and experience through those channels • Supervise and help optimize digital advertising strategy and execution • Oversee work to optimize for AI, SEO, email, and social platforms • Guide, and help optimize content performance (web traffic, engagement, conversions), using insights to refine strategy and improve impact • Report on key metrics to leadership

🎯 Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, or related field is preferred • In lieu of a degree, a minimum of 5 years of communications experience may be considered equivalent • 5+ years of progressively responsible experience in a leadership position, driving editorial, journalism, or digital content strategy • 3+ years experience managing a team of content writing, digital or social media staff • Excellent written and verbal communication skills • Strategic mindset and sound editorial judgment • Experience with development and implementation of editorial strategy, organizational messaging, and branding identity guidelines • Strong organizational and project management skills, with the ability to set goals, prioritize tasks efficiently, manage editorial workflows, and implement new initiatives • Excellent collaboration skills and the ability to work in a team environment • Experience translating complex topics (policy, research, social issues) into accessible content • Audience development expertise • Proficiency with CMS platforms, analytics tools, and digital publishing best practices • Experience with multimedia content • Familiarity with nonprofit, advocacy, or mission-driven communications preferred • An understanding of and demonstrated commitment to the mission of the Animal Legal Defense Fund • The ability to travel periodically for staff meetings and retreats (estimated 1-3 trips annually)

🏖️ Benefits

• Comprehensive health care, dental, life and vision benefits (100% employer paid) • Flexible Spending Account (FSA) and Dependent Care Account (DCA) • 192 hours of PTO • 19 paid holidays • 1-month paid sabbatical after 5 years of continuous employment • 16 weeks of paid parental leave • 401k plan with a maximum 5% employer contribution match after one year of employment • Alternative work schedules (at manager’s discretion) • One-time remote work allowance of $750 • Annual professional development reimbursement of up to $1,000 • Maintaining a healthy work/life balance is a core value for ALDF