Brand Manager

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🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $115k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Aledade, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🏢 Enterprise

Healthcare Insurance • Enterprise

Aledade, Inc. is a public benefit corporation that operates as the largest network of independent primary care practices in the United States. The company specializes in Accountable Care Organizations (ACOs), which help primary care practices and health centers improve patient outcomes and generate sustainable revenue through value-based care solutions. Aledade offers data insights, support, and business solutions to achieve sustainability and clinical autonomy. It collaborates with a wide range of healthcare providers, including primary care practices, community health centers, and network ACOs, ensuring improved quality of care and patient satisfaction. With operations in 45 states and affiliations with over 20,000 clinicians serving more than 2. 5 million patients, Aledade is committed to reducing care fragmentation and enhancing the overall quality of life for clinicians and patients alike.

📋 Description

• Lead the development and execution of brand awareness campaigns and promotional initiatives. • Oversee creative concept development, manage budget, and leverage AI tools for persona/audience/message testing. • Support new business solutions by developing positioning and supporting promotional activities. • Serve as the primary point of contact for all co-branding inquiries. • Help define and implement brand guidelines. • Assist in brand awareness research and pulse monitoring efforts.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field • 5-7 years of experience in brand management, partnership marketing, or related role • Experience managing vendor relationships and external partnerships • Demonstrated knowledge of brand management principles and best practices • Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction. • Strong project management skills with ability to handle multiple initiatives simultaneously • Excellent written and verbal communication skills

🏖️ Benefits

• Flexible work schedules and the ability to work remotely are available for many roles • Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners • Robust time-off plan (21 days of PTO in your first year) • Two paid volunteer days and 11 paid holidays • 12 weeks paid parental leave for all new parents • Six weeks paid sabbatical after six years of service • Educational Assistant Program and Clinical Employee Reimbursement Program • 401(k) with up to 4% match • Stock options • And much more!