Marketing Data Operations Analyst

🕒 5 days ago

🗽 New York – Remote

🗽 New York – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Algomarketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🤖 Artificial Intelligence

📣 Marketing

Consulting • Artificial Intelligence • Marketing

Algomarketing is a company that specializes in leveraging artificial intelligence to enhance marketing and sales processes. They unite AI-driven insights, MarTech, and SalesTech to drive growth, optimize sales, and amplify marketing efforts. Their services include AI & Analytics, Demand Generation, and optimizing technology stacks for better customer engagement. Algomarketing offers tailored solutions rather than one-size-fits-all, working on projects through project-led, services-led, or hybrid approaches. They have successfully helped global brands with localized marketing strategies and AI-driven budgeting tools. The company is known for its rapid innovation, strategic growth, and hosting industry webinars and events.

📋 Description

• Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis. • Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation. • Create, manage and develop audiences and segmentation models for improved audience targeting. • Gathering marketer requirements to build effective audience lists for marketing campaigns. • Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation. • Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement. • Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of Zooms marketing database. • Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database. • Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs. • Support in the processing and management of incoming lead data, ensuring the accurate classification of data.

🎯 Requirements

• Ideally has a Bachelor's degree in a technology or computer science-related subject. • 5+ years of related experience working with large-scale databases that focus on both B2C/B2B data. • Very strong knowledge of marketing data, tools, and technologies, including CRM systems, CDP/SCV, marketing automation platforms, data warehouses, and dashboard/reporting tools. • Very strong expertise in data analysis, reporting, and strong proficiency in SQL or equivalent. • Very strong attention to detail and analytical mindset, with an ability to turn data into actionable insights. • Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders. • Problem-solving mindset with attention to detail, and can work independently and take initiative.

🏖️ Benefits

• Full remote