Marketing Manager – Multifamily Portfolio

Job not on LinkedIn

🕒 October 7

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Allegiant-Carter

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏠 Real Estate

🤝 B2B

💼 Consulting

Real Estate • B2B • Consulting

Allegiant-Carter is a property management and operating partner focused on multifamily real estate. Allegiant-Carter Management positions itself as an extension of owners’ teams, providing operational leadership, strategic guidance, and tailored management and repositioning strategies to improve efficiency, increase revenue, and strengthen asset value. The firm highlights deep multifamily expertise, a collaborative approach with owners, and listed properties and expansion across multiple U. S. states (for example Maryland, Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, Texas, and Virginia).

📋 Description

• Lead marketing across an approximately 40-property multifamily portfolio throughout the Southeast and Mid-Atlantic • Develop and execute portfolio and property marketing strategies aligned with occupancy, revenue, leasing, traffic, and retention goals • Analyze property performance and create action plans for communities facing traffic, lead, conversion, occupancy, or reputation challenges • Manage the full marketing funnel from awareness through lead, tour, application, lease, move-in, and renewal • Develop and optimize ILS, paid search, paid social, programmatic, geotargeting, SEO, email, and other demand-generation strategies • Monitor marketing ROI, cost per lead, cost per lease, lead quality, and conversion performance; recommend budget reallocations • Support marketing for acquisitions, developments, renovations, repositioning, management transitions, and property launches • Oversee property websites, landing pages, Google Business Profiles, social media, ILS listings, email, digital advertising, virtual tours, video, and other digital channels • Develop and oversee brochures, flyers, advertisements, signage, resident communications, social content, presentations, pitch decks, and other marketing materials • Maintain consistent corporate and portfolio branding across all channels • Coordinate photography, video, drone, floor-plan, and other visual assets • Conduct regular audits of websites, ILS listings, digital profiles, social media, and marketing materials • Build and maintain marketing reporting and dashboards across the portfolio • Track traffic, leads, tours, applications, conversions, ILS performance, advertising ROI, occupancy, reputation, and retention indicators • Translate data into actionable recommendations and communicate performance and priorities to leadership • Monitor online reputation, review performance, resident feedback, competitors, market conditions, pricing, concessions, promotions, and positioning • Assist with the annual marketing budget and monitor spend, invoices, contracts, and ROI • Manage marketing vendors and ensure deliverables, timelines, and budgets are met • Maintain marketing calendars, project timelines, vendor records, and the company’s SharePoint marketing library • Manage multiple initiatives simultaneously from concept through completion • Partner with Regional Managers, Community Managers, leasing teams, and internal departments to support property-level marketing and leasing goals • Provide marketing guidance, resources, and training to on-site teams • Develop and distribute a monthly company-wide marketing calendar • Create marketing materials supporting third-party management, company branding, and business development • Ensure marketing compliance and obtain required approvals for campaigns, branding, and marketing materials

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience • 3–5 years of marketing experience • Experience managing marketing across multiple properties, markets, or locations • Strong knowledge of ILS platforms and multifamily digital marketing • Experience with websites/CMS, Google Ads, SEO, social media, email marketing, reputation management, and analytics • Experience with Canva and Adobe InDesign • Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Outlook • RENTCafe and G5 experience preferred • Strong analytical, project management, organizational, and communication skills • Exceptional attention to detail and a strong eye for branding, design, photography, and visual storytelling • Ability to translate data into actionable strategies and independently drive projects to completion • Creative, proactive, self-directed problem solver who thrives in a fast-paced environment • Strong commitment to collaboration, accountability, and company standards • Comfortable collaborating virtually with geographically dispersed teams • Comfortable traveling periodically; proximity to a major airport preferred • Ability to occasionally lift, carry, push, or pull items up to 50 lbs.; work at heights up to 40 feet; and tolerate varying environmental conditions • Ability to comply with Fair Housing, accessibility, company, and applicable local, state, and federal requirements

🏖️ Benefits

• Competitive compensation • Excellent benefits package including medical, dental, vision and other ancillary products • Retirement savings 401(k) plan • Generous holiday and vacation package • Professional development assistance • Remote work arrangement • Travel opportunities including property visits, company meetings, training, and conferences

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