Senior Business Data Analyst – Ad Operations

Job not on LinkedIn

🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $75.1k - $126.3k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Allstate

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1931

💸 Finance

💰 Post-IPO Equity on 2014-01

Insurance • Finance

Allstate is an industry leader in providing insurance solutions, focusing on home, auto, device, and identity protection. With a commitment to customer well-being, Allstate aims to instill peace of mind and financial security for its customers. The company also emphasizes community impact and sustainability through various initiatives, showcasing their dedication to social responsibility and positive change.

📋 Description

• Monitor and optimize programmatic campaigns using real-time and historical data signals • Diagnose performance issues across supply, demand, and delivery systems; recommend targeted interventions • Design and evaluate A/B and multivariate experiments, integrating sensor-based features into test frameworks • Collaborate cross-functionally with AdOps, Product, and Data Science to operationalize optimization strategies at scale • Contribute to the development of automated decisioning systems for campaign management (e.g., budget allocation, bidding adjustments) • Partner with data scientists to translate business problems into ML-driven solutions (e.g., propensity models, bidding optimization, segmentation) • Drive the evolution from manual campaign management to automated, intelligence-driven optimization systems

🎯 Requirements

• Bachelor’s degree • 4+ years of experience in data analysis, campaign optimization, or programmatic advertising • Strong proficiency in SQL and Python for large-scale data analysis • Solid understanding of programmatic advertising ecosystem and KPIs (CPM, CPC, win rate, CPA, ROAS) • Experience designing and analyzing experiments (A/B testing, causal inference methods) • Strong problem-solving and analytical thinking skills with a focus on driving measurable outcomes • Ability to communicate insights effectively to both technical and non-technical stakeholders

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options • Technology setup with laptop, monitors, and accessories • Monthly internet reimbursement