Digital Marketing Manager

🕒 August 21

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Alma Lasers

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏭 Manufacturing

🏥 Healthcare

Manufacturing • Healthcare

Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions designed for the aesthetic and surgical markets. With a commitment to understanding the needs of patients and practitioners, Alma Lasers has revolutionized treatment methods over the past 20 years, securing its position as a leading player in the medical aesthetics field. The company operates worldwide, with a focus on delivering modular, cost-effective, and high-performance systems that integrate the latest clinical research and cutting-edge technologies, empowering practitioners to offer safe and effective aesthetic and surgical treatments.

📋 Description

• Execute integrated digital marketing strategies to strengthen brand visibility, relevance, revenue growth, and engagement • Support modern storytelling, omnichannel activation, and audience-first digital experiences • Ensure digital initiatives align with brand standards, commercial priorities, and regulatory guidelines • Drive integrated campaigns across digital, live events, content, public relations, and field channels • Manage social media channels, content calendars, publishing cadence, and audience engagement • Build digital communities and develop content and programs that drive advocacy, participation, UGC, and sustained engagement • Coordinate creators, influencers, ambassadors, and strategic partnerships • Execute full-funnel demand generation campaigns across paid media, search, social, retargeting, email, SMS, and nurture automation • Optimize targeting, media efficiency, landing pages, conversion strategy, and pipeline return on investment • Partner with sales leadership to improve lead quality, follow-up speed, and funnel conversion • Monitor campaign performance using CAC, LTV, ROAS, and sourced or influenced revenue • Execute SEO, GEO, and LLM discoverability initiatives • Improve content architecture, metadata, authority signals, and organic acquisition performance • Monitor search behavior, competitor activity, and emerging channels • Use AI tools to accelerate campaign execution, content workflows, and optimization insights • Build nurture, retention, reactivation, and advocacy programs • Develop segmented journeys and automated communications across email, SMS, and CRM touchpoints • Support lead-to-opportunity-to-customer lifecycle processes • Manage website, microsite, and landing page strategy focused on UX/UI, conversion rate optimization, and lead capture • Lead A/B testing, personalization, and continuous optimization • Build KPI, attribution, pipeline, revenue-impact, and campaign-effectiveness dashboards • Manage CRM and marketing automation systems including Salesforce, NetSuite, Marketo, and related platforms • Ensure integrations, campaigns, lead routing, database quality, segmentation, and reporting accuracy • Evaluate technologies, AI-enabled tools, and add-on applications • Translate performance data into strategic and investment recommendations • Report to the Director of Digital • Mentor peers and other departments as needed; no direct reports

🎯 Requirements

• Bachelor’s degree preferred, or equivalent combination of education and experience • Minimum four (4) years of experience in digital marketing, demand generation, marketing operations, or related functions • Experience managing paid media, CRM, automation, analytics, website optimization, and lead generation programs • Proven ability to manage campaigns and marketing systems with measurable impact • Strong expertise in paid media, SEM, GDN, SEO, GEO, CRM, automation, analytics, and organic and paid social platforms • Experience managing Salesforce, NetSuite, Marketo, or comparable platforms • Strong understanding of community-driven growth, creator ecosystems, and content performance • Data-driven mindset with ability to turn insights into action • Strong project management skills in a fast-paced digital environment • Commercial mindset focused on growth, efficiency, CAC, LTV, and ROI • Experience with AI tools and modern digital technologies preferred • Willingness to travel and support events outside standard business hours • Experience within medical devices, aesthetics, healthcare, beauty, or regulated industries preferred • Documentation showing eligibility to work in the United States required • At least 20% travel for business purposes, including some weekends

🏖️ Benefits

• Remote position • Occasional travel to corporate headquarters in Chicago may be required • Equal opportunity employment