Design Operations Manager – Web Experience

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Alpaca

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔌 API

💳 Fintech

₿ Crypto

API • Fintech • Crypto

Alpaca is a fintech company that provides a comprehensive brokerage and trading platform through a suite of APIs. These APIs enable developers and businesses to integrate algorithmic trading, app development, and embedded investing into their services. Alpaca offers services like trading in US stocks, ETFs, and cryptocurrency with options for local currency transactions. The company is recognized for its cyber security practices and is a member of FINRA and SIPC. Alpaca is ideal for fintech startups, broker-dealers, hedge funds, and other financial services looking to build sophisticated trading applications and platforms with minimal friction through their well-documented Broker API.

📋 Description

• Own the website and keep it current • Drive continuous improvement of the website and keep it up to date, treating it as a living product rather than a set-and-forget asset. • Refine and elevate inputs • Fine-tune stakeholder inputs before they ship: sharpen copy, improve information hierarchy and design, and fill quality gaps in whatever way the work requires. • Uphold and set a consistent bar for brand, voice, accessibility, and visual quality across every page — with the craft ability to make edits directly, not just direct others. • Define, track, and report on outcomes • Set up quantitative metrics tied to the website's objectives, and build the tracking and reporting cadence that keeps teams honest against them. • Consistently review and improve SEO, GEO (generative/AI search), and user-funnel performance, and turn findings into prioritized improvements. • Build the infrastructure • Partner with engineering and other teams to design and develop the tooling and infrastructure behind the site — CMS, Analytics tooling, and supporting systems for blog, support/help content, and related surfaces. • Align teams and messaging • Bring teams together to shape high-level messaging for design and product updates, so the site tells one coherent story. • Facilitate the syncs, reviews, and retrospectives that keep cross-functional work moving. • Connect the content ecosystem • Ensure tight linkage between the website and adjacent content — blog, podcast, and other channels — so traffic, messaging, and discovery flow cleanly to and from the site. • Everything in between • Take on other tasks as needed to move the website and its objectives forward.

🎯 Requirements

• 7+ years of experience across web operations, digital project management, design production, or a web producer role — ideally owning a company's public-facing website. • Strong project-management fluency: intake, prioritization, timelines, stakeholder wrangling, and clear status communication. • A real craft floor. You can independently execute meaningful design and copy edits to a professional standard — comfortable in the design tooling, able to work within an established design system and brand guidelines, and able to write and refine clear, on-voice web copy. You don't need to be the lead designer, but "I only give feedback" is not enough for this role. • Data fluency: comfort setting up and reading web/analytics data (e.g., GA4, and similar), and translating it into decisions. This role becomes ceremonial without metrics. • Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms. • Familiarity with A/B testing, personalization, and QA workflows (brand, accessibility/WCAG, SEO checks pre-launch). • Technical literacy to collaborate credibly with engineering on tooling and infrastructure decisions. • Experience with mult-language/multi-region localization projects

🏖️ Benefits

• Competitive Salary & Stock Options • Health Benefits • New Hire Home-Office Setup: One-time USD $500 • Monthly Stipend: USD $150 per month via a Brex Card