Director of Brand & Design

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Alpha Lion

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🍽️ Food & Beverage

🏥 Healthcare

🧘 Wellness

Food & Beverage • Healthcare • Wellness

Alpha Lion is a company that specializes in high-performance supplements, catering to fitness enthusiasts and athletes. Their product lineup includes pre-workouts, muscle-building supplements, fat-burning products, and other health and wellness items designed to enhance athletic performance and overall well-being. Known for their SuperHuman series, Alpha Lion aims to provide effective and innovative solutions for individuals looking to improve their fitness and health.

📋 Description

• Define Alpha Lion’s positioning, point of view, identity, boundaries, and tradeoffs with leadership • Lead and execute the visual and verbal identity across packaging, DTC, Amazon, retail, products, and launches • Personally design critical brand work and collaborate with external partners • Create coherence across SKUs and channels • Serve as the authority on brand expression and make decisive brand tradeoffs • Influence product development and go-to-market positioning, naming, messaging, packaging, and launch expression • Build brand guidelines, tools, decision frameworks, and lightweight governance • Help determine and build a small, high-performing brand/design function as the business scales

🎯 Requirements

• 6+ years in brand and design roles within fast-moving consumer businesses • Meaningful leadership responsibility • Strong personal design foundation in brand identity, packaging, visual systems, and digital or physical consumer experiences • Portfolio demonstrating hands-on design capability and senior creative leadership • Experience activating or evolving established brand strategies across DTC, Amazon, retail, and physical brand expression • CPG experience strongly preferred • Working fluency in Figma and Adobe Creative Suite • Practical understanding of packaging and production • Experience with multi-brand portfolios, community, activations, partnerships, athletes, or creators is a strong advantage • Ability to combine design instincts, consumer understanding, commercial judgment, storytelling, and leadership • Ability to work across strategy, creative direction, and execution

🏖️ Benefits

• Performance bonuses may be available • Growth incentives may be available • Benefits supporting health, wellness, and professional goals • Remote-first work arrangement • Autonomy without isolation • High-visibility opportunity to shape growing consumer brands