Junior CRM Manager – E-Commerce

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🕒 May 20

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Alpurial

WebsiteLinkedInAll Job Openings

1 - 10 employees

🌾 Agriculture

🛍️ eCommerce

💄 Beauty

Agriculture • eCommerce • Beauty

Alpurial is a specialist provider of high-quality liquid nutritional supplements for horses, dedicated to ensuring optimal nutrient supply for horses in various life stages. The company emphasizes natural, high-quality, and highly dosed ingredients tailored to meet the needs of leisure and sport horses. Alpurial offers a wide range of products designed to support horse health, vitality, and overall well-being, developed in collaboration with veterinarians and biologists. With a strong commitment to customer satisfaction, Alpurial provides personalized advice through their online consultant and guarantees product satisfaction with a return policy.

📋 Description

• You will manage and maintain our CRM system in day-to-day operations, ensuring clean, well-structured data • Plan, create and optimize newsletters as well as automated campaigns along the customer journey • Marketing automation with email flows (e.g., welcome series, reactivation, post-purchase) • Analyze relevant KPIs (open rate, CTR, conversion) and conduct A/B tests for continuous optimization • Develop and maintain segments for personalized customer communication • Contribute to initiatives for customer retention, loyalty and optimization of the customer journey

🎯 Requirements

• Initial practical experience in CRM, email marketing or e-commerce (e.g., through internships, working-student roles or vocational training) • Interest in data-driven marketing and customer lifecycle management • A good sense for target-group-appropriate communication and strong copy comprehension • Basic knowledge of CRM tools or email marketing platforms is a plus • Analytical mindset and enjoyment of improving campaigns based on metrics • Structured, independent working style and strong willingness to learn • Very good German language skills, both written and spoken • Optional: affinity for horses or interest in equestrian sports is a plus, but not required

🏖️ Benefits

• Significant creative freedom: your ideas directly influence our customer communication • Rapid development: you’ll take on responsibility early and can advance professionally • Flexible working: remote or in our Neuss office — whichever suits you best • Modern tools & work environment: we work data-driven, efficiently and with appropriate systems • Flat hierarchies: short decision-making paths and direct team interaction • Employee discounts & benefits: enjoy attractive conditions related to our products • A growing e-commerce company: join an ambitious team with a clear vision