Director, Marketing Measurement – Testing

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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AmeriSave Mortgage Corporation

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2002

💸 Finance

🏠 Real Estate

Finance • Real Estate

AmeriSave Mortgage Corporation is a leading online mortgage lender offering a variety of home financing solutions, including first and second mortgages, home equity loans, and refinancing options. With 20 years of mortgage experience, AmeriSave has served over 733,603 borrowers across 49 states in the U. S. The company prides itself on providing easy and fast mortgage processes with access to quick quotes and approvals, low rates, and secure rate locks. AmeriSave is committed to helping its clients achieve financial freedom and better financial positions through responsible home equity usage and effective mortgage solutions. The company is well-regarded for its excellent customer service and accessibility, offering support in multiple languages and emphasizing easy online interactions for customer convenience.

📋 Description

• Lead the design, execution, and analysis of conversion rate optimization (CRO) and marketing experimentation programs. • Develop statistically sound testing frameworks, methodologies, and best practices across marketing channels and customer touchpoints. • Design experiments including A/B tests, multivariate tests, geo-based experiments, holdout tests, lift studies, and incrementality tests. • Define hypotheses, success metrics, sample size requirements, statistical significance thresholds, and measurement approaches. • Conduct advanced statistical analyses to evaluate test performance and marketing effectiveness. • Own and manage the marketing testing and measurement database environment. • Develop executive-ready presentations, reports, and dashboards that communicate test results and strategic insights.

🎯 Requirements

• Master's degree in Statistics, Mathematics, Data Science, Operations Research, or another highly quantitative field. • 7+ years of experience in marketing analytics, measurement, experimentation, statistics, or related analytical disciplines. • Advanced proficiency in SQL, including database management, complex query development, and data validation. • Experience designing and evaluating controlled experiments and large-scale marketing tests. • Strong understanding of statistical inference, experimental design, causal measurement methodologies, and hypothesis testing. • Experience presenting analytical findings to senior leadership and executive stakeholders. • Exceptional communication, storytelling, and stakeholder management skills. • Ability to independently lead projects from experimental design through executive readout.

🏖️ Benefits

• 401(k) • Dental insurance • Disability insurance • Employee discounts • Health insurance • Life insurance • Paid time off • 12 paid holidays per year • Paid training • Referral program • Vision insurance