Content Marketing Manager

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

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Amwell

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Amwell (previously known as American Well) is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. The Company offers a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, behavioral health, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 240 health systems comprised of 2,000 hospitals and 55 health plan partners, reaching over 80 million lives.

📋 Description

• Produce member-facing content across Amwell’s service lines • Own content strategy and production across service lines, the engagement showcase, and content libraries • Input email content into the Knak email CMS, including copy and image selection • Maintain the Engagement Hub content library • Produce case studies and enablement assets against account-owner designs • Direct AI-assisted drafting and contractor capacity for volume within approved content guidelines • Ensure brand-voice consistency across member-facing content • Drive content engagement across member-facing email and hub content • Meet content throughput and turnaround targets against briefs • Maintain brand voice and quality consistency across the library • Ensure service-line coverage against the content plan • Collaborate with account owners, campaign production, Commercialization, Compliance, and Legal while respecting defined scope boundaries

🎯 Requirements

• 5+ years producing consumer, member, or patient-facing content at volume • Demonstrated ability to move a content engagement measure, not only to ship content on time • Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal • Experience directing freelance, agency, or contractor capacity against a brief • Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it • Comfort operating as shared capacity across competing internal demands • Candidates for this role are required to complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process • Healthcare, health plan, or behavioral health content experience • Knak, Braze, or comparable content and email production platforms • Accessibility standards for member communications • Experience building or restructuring a content library

🏖️ Benefits

• Flexible Personal Time Off (Vacation time) • 401K match • Competitive healthcare, dental and vision insurance plans • Paid Parental Leave (Maternity and Paternity leave) • Employee Stock Purchase Program • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program • Free Subscription to the Calm App • Tuition Assistance Program • Pet Insurance • Virtual-first work environment • Work-life flexibility, including Summer Fridays and designated Mental Health Days • Opportunities for growth, development, stretching and learning