Director, Marketing Operations

🕒 September 18

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

👻 Ghost score 4%

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Placer.ai

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Placer. ai is a location analytics company that provides businesses with insights into foot traffic and consumer behavior based on physical world location data. Their platform utilizes location information to help retail, real estate, and city planning industries make informed decisions. The company leverages big data and advanced analytics to transform location data into actionable intelligence, driving improvements in marketing effectiveness, site selection, and operational efficiency.

📋 Description

• Own the marketing operations roadmap and sequence priorities against marketing and revenue goals • Own marketing systems architecture and data integrity between HubSpot and Salesforce • Resolve discrepancies between marketing and sales reporting with Sales Operations • Own the end-to-end lead lifecycle, including stage definitions, qualification criteria, scoring thresholds, routing logic, service levels, and sales handoff • Own campaign operations and attribution and build defensible executive-level measurement • Own funnel and conversion reporting as the single source of truth for marketing performance • Own marketing technology strategy, including build-versus-buy decisions, vendor evaluations, renewals, consolidation, and stack costs • Govern marketing systems, including permissions, testing, documentation, and requirements • Own marketing data compliance, including consent capture, suppression, and unsubscribe handling, working with Legal • Manage, coach, grow, hire, and lead the marketing operations team • Partner with Enablement and Sales Operations to communicate routing, lifecycle, and definition changes to the field • Report to the VP of Revenue Operations and support marketing leadership • Measure success through routing accuracy, lifecycle consistency, data quality, trusted funnel reporting, roadmap delivery, stack efficiency, attribution adoption, and team growth

🎯 Requirements

• 7+ years in marketing operations, revenue operations, or a closely related function • At least 2 years managing people • Ability to inspect HubSpot or Salesforce configuration and independently judge the work without being the primary builder • Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce • Experience owning the integration between a marketing automation platform and CRM • Experience with lead routing and meeting-scheduling tooling such as Chili Piper • Experience designing a lead lifecycle and qualification model and driving agreement across marketing and sales • Strong analytical skills and experience owning data quality, field and object design, definitional integrity, and reconciliation across conflicting sources • Strong command of marketing funnel metrics and ability to present and defend positions to a CMO or CRO • Experience owning vendor evaluations and renewals, including negotiation and decisions to walk away • Fluency with AI tooling for building, analyzing, and specifying workflows at volume • Clear written communication and ability to document decisions and write requirements • SQL, or comfort working directly with a data warehouse and BI tool, is strongly preferred • Website operations experience is a plus • B2B SaaS experience, ideally in a central Revenue Operations team • Bachelor's degree or equivalent experience • Ability to work in the United States

🏖️ Benefits

• Competitive salary • Excellent benefits • Fully remote • Medical coverage • Dental coverage • Vision coverage • Flexible time off • 401K • Equity awards for certain roles • Opportunity to work with and learn from top-notch talent • Central and critical role at Placer.ai • Join a new market-creating company

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