Junior Media Buyer, TikTok

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🕒 April 9

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Ancient Remedies

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🛍️ eCommerce

Media • eCommerce

Ancient Remedies is a book publisher that focuses on producing high-quality, best-selling books and using strong marketing techniques to maximize their reach. The provided site text emphasizes crafting "best-in-class" books, a commitment to creating best-sellers, an average 4. 7-star catalog rating, and claims of over 100,000 books sold in more than 100 countries. The company highlights marketing and distribution to ensure global readership.

📋 Description

• Campaign Management & Scaling: Execute, manage, and aggressively scale TikTok advertising campaigns, with a deep focus on GMV Max ads to maximize total channel ROI and sales on TikTok Shop. • Performance Analysis & Optimization: Daily monitoring of ad performance, meticulously analyzing key metrics (ROAS, CPA, CTR, etc.) to identify trends, troubleshoot issues, and implement data-driven optimizations for campaigns and ad sets. • Creative Strategy Execution: Work closely with the creative team to implement a rigorous testing framework for various ad formats (UGC, product demos, lives, etc.), ensuring the successful deployment of high-performing creative assets. • Affiliate Ecosystem Integration: Maintain a strong understanding of the wider TikTok Shop ecosystem, including Seller Central, Ads Manager, and the Affiliate Community, to ensure paid media strategies are aligned and fully leveraging affiliate-driven opportunities. • Budget Management: Manage daily and lifetime media budgets efficiently to hit target return on investment (ROI) goals and support ambitious scaling plans. • Strategy & Growth: Contribute to the overall TikTok growth strategy, staying current with platform updates, new ad products, policies, and competitor activity. • Reporting: Prepare and present concise performance reports and actionable insights to management.

🎯 Requirements

• Proven Experience: Demonstrated hands-on experience running and scaling e-commerce campaigns on TikTok, specifically with GMV Max ads. • Platform Proficiency: Solid working knowledge of TikTok Ads Manager, TikTok Shop Seller Center, and the Affiliate Ecosystem (Community, campaign creation, commission structures). • Creative Understanding: Strong foundational understanding of what constitutes a high-performing creative on TikTok and the ability to effectively communicate creative needs based on performance data. • Analytical Skills: Highly analytical with the ability to turn complex data into clear, executable media buying decisions. • Platform Diversity (A Bonus): Experience running paid media on other platforms (e.g., Meta/Facebook/Instagram, Google, Pinterest, etc.) is a plus. • Proactive & Self-Motivated: Takes initiative to identify problems and propose solutions without extensive prompting. • Growth Mindset: Motivated to get better at your job with a future goal of leading a media buying team. • Effective Communicator: Exceptional written and verbal communication skills, able to articulate complex campaign performance and strategy clearly and professionally to both technical and non-technical stakeholders.