Senior Ad Ops Lead

Job not on LinkedIn

🕒 February 3

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Logo of Ancient Remedies

Ancient Remedies

51 - 200 employees

📱 Media

🛍️ eCommerce

Media • eCommerce

Ancient Remedies is a book publisher that focuses on producing high-quality, best-selling books and using strong marketing techniques to maximize their reach. The provided site text emphasizes crafting "best-in-class" books, a commitment to creating best-sellers, an average 4. 7-star catalog rating, and claims of over 100,000 books sold in more than 100 countries. The company highlights marketing and distribution to ensure global readership.

📋 Description

• Multi-channel ad account management: setup, permissions, billing, spend limits, and account configuration across all platforms and markets. • Pixel, CAPI, server-side tracking, and event health across all platforms. • Event quality monitoring, QA, and root-cause debugging when tracking breaks. • New account setup and operational readiness for market expansion and risk diversification. • Attribution strategy and implementation: configuring and managing multi-touch attribution tools, ensuring accurate cross-channel measurement. • Naming conventions, UTM frameworks, and campaign taxonomy enforced across all channels and team members. • Anomaly detection: proactively identifying when metrics look wrong before they compound into bad spend decisions. • Cross-functional measurement bridge between media buying, engineering, and finance — ensuring the numbers everyone optimizes against are trustworthy.

🎯 Requirements

• 4+ years of hands-on ad ops and measurement experience at significant multi-channel spend levels. • Deeply technical with pixel implementation, CAPI, server-side tracking, and event quality optimization. • Extensive experience with Meta Business Manager, Google Ads, and ideally AppLovin or TikTok. • Strong understanding of multi-touch attribution — you know the difference between platform-reported and actual performance. • Strong data quality instinct: you look at a dashboard and immediately spot when something is off. • You understand how ad ops connects to financial performance, not just technical setup. • Cross-functional operator who works well with media buyers, engineers, and finance without hand-holding.

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