Social Media Specialist

Job not on LinkedIn

🔥 2 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Andela

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

📦 Logistics

📣 Marketing

💰 $200M Series E - Andela on 2021-09

Consulting • Logistics • Marketing

Andela is a company that provides the human compute layer for enterprise AI: training models with human-in-the-loop expertise, deploying AI-native engineers and managed engineering teams, and upskilling workforces to build and operate production AI systems. It offers a platform to hire and manage AI engineers, Training-as-a-Service (TaaS) and continuous learning programs, and delivers AI systems development, model alignment, and MLOps capabilities for large organizations.

📋 Description

• Manage Andela’s organic social presence across LinkedIn, YouTube, and other relevant B2B platforms, ensuring a consistent brand voice and high-quality content. • Develop and maintain a social media content calendar aligned to marketing campaigns, product launches, thought leadership initiatives, and company milestones. • Create, curate, and publish compelling content that resonates with B2B audiences including technology buyers, enterprise leaders, and talent decision-makers. • Engage with followers, respond to comments, and actively build community around Andela’s brand and mission. • Collaborate with content, brand, and PR teams to amplify key company stories and campaigns across social channels. • Identify and support employee advocacy initiatives that extend Andela’s organic reach and elevate executive thought leadership. • Plan, build, manage, and optimize paid social campaigns to drive brand awareness, lead generation, and pipeline contribution. • Own targeting strategy, ad creative briefs, budget pacing, and performance optimization across paid social campaigns. • Align paid social with broader integrated campaigns and account-based marketing efforts. • Run A/B tests on creative, copy, audiences, and placements; apply learnings to continuously improve campaign performance. • Manage campaign budgets and ensure spend is optimized toward measurable, pipeline-generating outcomes. • Track and report on key social media KPIs. • Use data to surface insights and make recommendations that improve both content strategy and paid performance over time. • Monitor the competitive landscape and social trends relevant to the B2B tech and talent industry, and proactively bring ideas to the team. • Work closely with content, design, and growth teams to ensure social assets are on-brand and aligned to campaign goals. • Partner with the external relations team to amplify PR moments, executive thought leadership, and company recognition. • Provide social media guidance and best practices to internal stakeholders and executives building their personal brand on LinkedIn.

🎯 Requirements

• 3–4 years of experience in social media marketing, with a clear and demonstrable focus on B2B audiences. • Hands-on experience managing both organic and paid social programs. LinkedIn expertise is essential. • Track record of growing social audiences and driving measurable engagement in a B2B context. • Experience working within or alongside demand generation or growth marketing teams is a strong plus. • Strong content creation skills — you can write compelling copy and brief creative effectively for B2B audiences. • Comfortable with analytics platforms and able to translate data into actionable recommendations. • Proficiency with social media management tools such as Sprout Social. • Excellent written communication and attention to detail. • Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-moving environment.

🏖️ Benefits

• Competitive salary • Flexible working hours