Field Marketing Coordinator

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $66.4k - $78.8k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

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Anheuser-Busch

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1852

👥 B2C

🛒 Retail

🌾 Agriculture

B2C • Retail • Agriculture

Anheuser-Busch is a leading global brewer, headquartered in St. Louis, MO. Founded in 1857, the company is known for its iconic beer brands and a commitment to community partnership, environmental stewardship, and responsible drinking. Anheuser-Busch emphasizes support for U. S. agriculture and works to make a positive impact across the communities it serves. With a heritage of dreaming big, Anheuser-Busch strives to push the brewing industry forward while fostering sustainable practices.

📋 Description

• Win over the 21+ consumers to bring BeatBox to life in your market! • Build a local network while infusing national strategies and philosophy in the field. • Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation • Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts • Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area • Activate national events with other FMSs/Brand Reps in regional territories • Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments • Ride-alongs with distributors to help with sales support • Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area • Identify event opportunities in your area that require sampling activations • Identify Beatbox influencers and partnership opportunities to support your local market • Develop social media content that could be used in local area campaigns • Maintain focus on the home market while additionally co-managing events • Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits • Manage national/regional festivals from beginning to end (collaborating with BeatBox Field Events Managers) utilizing a master festival checklist • Setup weekly 15-minute check-ins with the internal team 8-10 weeks out from the festival to ensure staying on track • On-site manager for festival (travel) for end-to-end execution • Plan and execute activations and coordinate logistics for personnel & POS • Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD • Social/digital training with FMS team

🎯 Requirements

• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty • 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success. • Wholesaler Relationship: Prior experience with Dallas distributor, Ben E Keith, or surrounding Texas Distributors • Success in building collaborative projects from idea to execution • Marketing communication with emphasis on building strategic partnerships • Alc beverage experience is a plus!

🏖️ Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts • Life Insurance and Disability Income Protection • Generous Parental Leave and FMLA policies • 401(k) Retirement Savings options with a company matching contribution • Chance to work in a fast-paced environment among a company of owners • Free Beer!