Marketing Transitions Manager

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🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Asset Living

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U.S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

📋 Description

• Lead the development and execution of marketing strategies for newly onboarded communities. • Evaluate existing marketing efforts from prior management companies and recommend improvements to digital presence, brand positioning, and lead generation. • Partner with operational leadership to ensure marketing strategies align with occupancy goals and ownership expectations. • Oversee the setup and coordination of marketing assets including logos, photography, domains, websites, and other digital platforms during onboarding. • Oversee the setup, optimization, and auditing of Internet Listing Services (ILS) including Apartments.com, Zillow, Apartment List, and similar platforms. • Ensure accurate property listings across ILS platforms, Google Business Profiles, and social media channels. • Collaborate with internal digital marketing teams to launch and optimize campaigns including PPC, Performance Max, retargeting, and paid social. • Monitor marketing performance to ensure communities remain competitive within their markets. • Coordinate with internal design teams and vendors to implement or refresh community branding including logos, photography, websites, signage, and marketing collateral. • Ensure brand consistency across all marketing platforms during the transition process. • Support rebranding initiatives related to property repositioning, renovations, or name changes. • Serve as the primary marketing advisor for communities during the transition period. • Lead marketing discussions with operational leadership, internal stakeholders, and ownership groups, presenting recommendations clearly and confidently. • Collaborate cross-functionally with operations teams, marketing departments, and external partners to support successful transitions. • Manage multiple concurrent property transitions while maintaining organization and adherence to established timelines. • Ensure all marketing platforms, digital assets, and branding elements are properly implemented during onboarding. • Support team goals related to transition efficiency, including maintaining established timeline benchmarks. • Provide leadership, mentorship, and support to Marketing Transitions Associates. • Foster a collaborative team environment focused on innovation, problem-solving, and continuous improvement. • Analyze marketing performance data, lead trends, and leasing metrics to inform strategic recommendations. • Identify opportunities to improve lead generation, digital visibility, and marketing efficiency. • Evaluate new marketing tools and strategies that enhance transition performance.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field preferred. • 3+ years of marketing experience, preferably within multifamily or student housing, real estate, or digital marketing. • Strong understanding of digital marketing strategies including ILS platforms, paid media, and social media marketing. • Experience managing multiple projects in a fast-paced environment. • Strong analytical, organizational, and communication skills. • Experience with Property Management Software – Yardi, OneSite, Entrata preferred. • Experience with industry-related CRMs – EliseAI, Knock preferred. • Experience supporting property transitions, portfolio onboarding, or rebrand initiatives preferred.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work hours