Senior Events Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $105.2k - $130k / year

⏰ Full Time

🟠 Senior

🎪 Events

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Own Blackboard’s global events strategy, calendar, prioritization framework, budget, and execution infrastructure • Determine which conferences, owned events, and partner activations Blackboard invests in and align them to GTM objectives • Build event taxonomies distinguishing pipeline-generation events from retention and expansion events • Manage event budget, forecasting, ROI measurement, vendor relationships, contract negotiations, and agency or contract staff engagements • Own event logistics, including venue and vendor selection, registration, booth and experience design, staffing, shipping, on-site coordination, and post-event wrap-up • Build scalable execution playbooks across event types and geographies • Direct local and contract staff as needed • Build pre-event outreach, registration campaigns, during-event engagement programming, and post-event follow-up sequences • Partner with Revenue Marketing on demand generation and account targeting • Work with Customer Marketing on post-event nurture tracks tied to adoption, retention, and cross-sell outcomes • Build operational relationships with Sales, CSMs, Sales Enablement, and Solution Engineering • Create event-specific Sales and CSM enablement materials and feedback loops • Set event goals for pipeline, meetings, customer engagements, and new contacts • Maintain an events performance dashboard integrated with Salesforce and HubSpot where applicable • Conduct post-event debriefs and present performance and ROI analysis to marketing leadership • Coordinate with PMM, Revenue Marketing, Customer Marketing, and Marketing Operations on positioning, attribution, lead routing, and data capture

🎯 Requirements

• 8–10 years of event marketing experience with a track record of owning global events programs that contribute measurable pipeline • Experience building and managing events that generate new logo pipeline, ideally in Higher Education and/or Business & Government sectors • Deep familiarity with the Higher Ed market calendar, including EDUCAUSE, regional consortia, government technology conferences, and sector-specific convenings • Ability to build and manage structured working relationships with Sales, CSM, Sales Enablement, and Solution Engineering teams • Experience managing six- or seven-figure events budgets, negotiating vendor contracts, and reporting ROI to senior leadership • Strong project management skills, including building playbooks and managing multiple simultaneous events across geographies • Data-driven events measurement experience, including CRM pipeline tracking and structured post-mortems • Experience directing contract and local event staff • Excellent written and verbal communication skills • Candidates must be legally authorized to work in the country where the role is based and maintain that authorization throughout employment • No visa sponsorship or immigration support is provided